Anne Griffin
Anne Griffin 28 November 2019
Categories Social Media

Best ways to Embed Instagram Hashtag Feed on Website

Instagram has been one of people’s favourite social media sites. With years passing by, Instagram has grown immensely with broader horizons. Established as a photo-sharing app, but now is much more appealing for the audience with brands and influencers creating interesting content.

According to a study by Mention, in 2018, approximate 71% of businesses in the US claim to use Instagram for business and marketing purposes. It also reveals that 7 out of every 10 hashtags belong to a brand. 

With the rising use of social media, especially Instagram, brands and marketers are considering to make their digital presence as a serious move to engage their target audience. Just creating a business profile on Instagram is not just enough to create an impact. 


Instagram Feed Embedding

The whole world is on Instagram and so should your brand!

A survey by Facebook in early 2019 reveals that 83% of Instagrammers discover new products and services on Instagram.

Embedding an Instagram hashtag feed on the website works as a bridge between the social media platforms and website for the users. There are many more benefits of embedding Instagram feed than just beautifying the aesthetics of the website.

Methods to Embed Instagram hashtag feed on Website

Let’s get your business profile embedded on your website and see Instagram work as a discovery engine for your brand. Here are some ways to embed Instagram hashtag feed on the website.


1. Snapshot to Display

Photos add colors to a website and make it look good. Visual content is more likely to interact with the viewers and engage them by pleasing their eyes. 

You can take screenshots of Instagram posts relevant to your brand and add more visually attractive content for your business. Just take a snapshot of the picture with a positive mention, let it be from a celebrity, user, or influencer. Even the images with a feedback of products shared on Instagram can be moderated to be used as quality content for a website.

Embed the website conveniently with a social feed of such snapshots and make the website more attractive and interesting.

2. Instagram Wall

An Instagram wall is the social display where the content gathered from several pre-defined hashtags are integrated into a single feed. It collects the relevant content from Instagram with ease and makes the website interactive. It lets your brand create a form of social proof with the validated content displayed in real-time. 

There are expert hashtag aggregating tools like Taggbox which gathers the content using hashtags and creates a cool Instagram feed. This feed is easily embedded Instagram hashtag feed using a simple HTML code which is to be copied and pasted along with the website’s code.

You can even customise the design of the feed according to occasions, seasons, industry, or website with several themes to choose from. The moderation tools allow you to moderate the content conveniently as per your business requirements.

3. WordPress Plugin

You can get an Instagram hashtag feed embedded on the website using a WordPress plugin if your website is built on WordPress. Smash Balloon offers multiple social media feed plugins for WordPress. Its customisable Instagram feed helps you save time and increase social engagement.

The plugin is easily installable and lets you display the Instagram feed the way you want. It features post caching to improve the loading time. Manage the tagged posts to display for the audience and engage them with the Instagram feed.

4. Embedding Shoppable Feed

Just the basic Instagram is fine, but a shoppable Instagram feed can add more fun and convenience for users. A shoppable post allows the users to view the products in the picture with a click. This makes it easier for them to have a quick and easy visual shopping experience. For this, you need to add tags to the product in the post and make it shoppable.

Tools like Taggbox lets you integrate the Instagram hashtag feed wall with shoppable posts to get it embedded on your website with an uncomplicated HTML code. It helps you make the website user-friendlier and discoverable to make it easy to navigate. With such a shoppable Instagram feed, you can make the website a platform of social proof.

5. Instagram Code

The social media platform has an option within the app to get posts embedded on a website. You can open the post and find an HTML code for the post which is to be pasted in your website’s backend, according to the positioning and placement of the feed. 

It allows you to have a personalised Instagram feed but has some limitations regarding moderation and customisation.

Closing the Point

A major presence of your brand on Instagram can create a positive impression on your potential customers. So, embedding an Instagram hashtag feed on the website can add up with a lot. More than the creative aspects, it will redirect the visitors to have a view on the images and videos, leading to inspiring them for a purchase.

Make a mark of Instagram on the website and see the magic of social media making a proof for your brand!

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