Article

Anne Griffin
Anne Griffin 10 September 2019
Categories Technology

Get More Instagram Followers and Grow Your Business

People tend to spend hours of their precious time on social media platforms daily. And it is a challenge for a brand to deliver an omnipresent superlative consumer experience to gain a bit of their time as engagement.

People tend to spend hours of their precious time on social media platforms daily. And it is a challenge for a brand to deliver an omnipresent superlative consumer experience to gain a bit of their time as engagement. 

The equation works in a way that maximum following results in maximum engagement. And engagement is the key to conversions for any business - be it small or big. 

Social media has billions of active users and it helps in connecting with users, amplifying reach, extend exposure, spread awareness, social sharing, develop a loyal consumer base, and boost leads. 

Instagram is one such social media platform that has over a billion active monthly users with topmost engagement opportunities. 

Instagram, Business, and Growth opportunities

The business landscape is changing and connecting & interacting with the brand has become key driving factors for engagement and conversions. Instagram is a platform that presents engagement, promotion, and interaction opportunities. 

Almost all of the popular brands globally use Instagram as a way to showcase their social presence. Embedding an Instagram widget on a business website is an awesome way to attract more visitors.

Over ⅓ of the Instagram users have made a purchase online using Instagram and round ¾ of the users have redirected to a product website from Instagram. 
Also. Instagram’s engagement rate is tremendously higher than Facebook, Twitter, and Pinterest. Besides, it is a visual platform that makes it highly interactive & attractive for the audience. 

With these benefits for any business, it is essential that you make the best possible use of Instagram to amplify your growth opportunities. 

The massive audience, the escalated engagement, and visual delights make it an unmissable opportunity for your business. 

It is just that you need to develop your loyal followers on Instagram that can help you grow and promote your brand. And we have listed some ways through which you can increase your Instagram followers. 

1. Consistent brand aesthetics & story

The important thing with Instagram is that you need to be consistent and organized in the way you share content on Instagram. 

There are a million things related to your brand that you can share. But sharing all those doesn’t mean you will have a clear aesthetics. 

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You should share content in an organized and sequential manner that makes your timeline look more visually aesthetic. Also, you can share your brand story through employees, humanizing the brand, and maintain your brand personality. 

2. Display engaging content

Content is the most essential element on social media for a business and the consumers. Content drives engagement and interactions from the consumers. 

Therefore, it is important that you share engaging content that is trendy, purposeful, informational, and humorous. 

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It will help in gaining escalated likes, shares, comments, and clicks. It will help in building a loyal consumer base with maximized chances of conversions. 

3. Embed Instagram widget

This is a unique and easy way to grow your Instagram followers but at the same time, link your social presence to your online presence through embedding Instagram widget. 

Instagram is a hub of user-generated and influencer generated content and bringing this content on your website along with your products and offerings will provide the crucial social proof to your business. 

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Besides, you can display real-time posts with creative visuals and channelize traffic from Instagram. This will not only help in growing your followers but also your loyal customer base. 

It is highly interactive and engaging that amplifies consumers' browsing and shopping experience. 

4. Promote customized hashtags

Hashtags are like the maps for Instagram, they help you find all the relevant and required content with an easy hashtag search. Hashtags enhance the discoverability of your profile and business. 

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Creating a custom hashtag for your business will immensely help in enhancing your discoverability and exposure that would result in maximum impressions and followers. 

These custom hashtags will also help you create a distinct brand identity and explore user-generated content. 

5. Visual aid

Instagram a visual platform with attractive images and engaging videos. People. And visuals are engaged with and shared much more by the users as compared to texts. 

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You should share striking photos and high-quality videos for your products, the business, or even other relevant topics. Vivid colors, logos, products, locations when grouped together can form an inescapable visual. 

And consumer’s sentiments will be instigated to engage and interact as visuals are more expressive and informational. 

Closing statement

These are some of the most effective and efficient ways to increase your Instagram followers through easy and simple steps. 

Instagram is a powerful tool for marketing and business promotion and loyal followers act as the brand representatives for your business. Therefore, maximum followers will result in maximum reach, awareness, and exposure. 

Besides, they will generate much valuable user-generated content that can be used to showcase social proof, authenticity, and positive brand image among the audience. 

So, do follow these ways to get the maximum out of Instagram and overall social media for the benefit of your business and maximize conversions and revenue. 

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