5 Tips for Writing Google-Loved Content
Currently, there are more than 4 billion active internet users. A significant portion of the world population uses at least one of the many social media platforms. It is being predicted that by the end of 2019, online shoppers will increase to 1.9 billion! One thing is for sure; the world is going online. And your business must go where your audience is.
Currently, there are more than 4 billion active internet users. A significant portion of the world population uses at least one of the many social media platforms. It is being predicted that by the end of 2019, online shoppers will increase to 1.9 billion! One thing is for sure; the world is going online. And your business must go where your audience is.
Interacting with the audience online is not easy. In fact, over 65 percent of marketers struggle with creating engaging and Google-loved content. Remember, you don’t just need to ensure that your content is liked by your target audience. Before that, you need to guarantee that your content is accessible to your audience, to begin with. A high search engine ranking plays a role in ensuring this. To get a high SERP, you need to create content that Google likes.
Here is how you can do so.
1. Keep it simple- Write the way you speak
The purpose of your content should be to facilitate your customers. Unless you belong to a very complex industry, where clients already have the required expertise about the various jargons, it is best that you stay away from technical terms. Keep your language as simple as possible. Create short phrases to allow for greater readability. All in all, write the way you speak.
A lot of people tend to think that this means being informal. The idea is not to have a casual tone (even though that may suffice in specific market segments), but to keep it natural and free-flowing. Think of your platform and content as an opportunity for striking up a conversation with your readers. Adopt the right tone, format and language so that people interact with your content as well as share it. The more buzz your writing creates online, the better the rank Google will give it.
2. Avoid keyword stuffing
Many tend to put too much emphasis on keywords when writing content. Yes, keywords are essential. Any quality digital marketing agency, will tell you the same. But, only focusing on including keywords won’t get you anywhere.
Why?
This is because Google is a tad too smart. Now, it can detect instances of keyword stuffing very quickly. It ranks those pages higher that offer relevant information to the target audience, in a contextual manner.
Therefore, just because there are ten high performing keywords doesn’t mean you need to include them all. Only do so if it makes sense. Your goal should be to add value to your customers/readers. If you succeed in doing so, Google will automatically love you.
3. Choose trending topics
There is a lot that you can talk about in your industry. How do you decide which issue or feature to address? If you wish to rank high on search engine while also attracting and converting readers, you might want to choose topics that are trending.
However, there is a fine line between selecting a viral topic and choosing one which is irrelevant to your industry. For instance, if you are a dentist, you shouldn’t be writing a piece on the changing fashion in the interior designing industry only because people are searching for it. Instead, keep it within your area of expertise.
Conduct thorough research before selecting a topic. Choose one who hasn’t been overdone and is popular yet relevant to your company. Make sure you are adding value to your customer’s knowledge bank and not just reiterating what has already been said.
An excellent way to search for topics is by looking at the most asked questions by your readers. This way, you will know what problems they are facing, which you can then address through your content. By doing so, not only will you build your reputation as an expert in your sector, but Google will acknowledge you as a credible site as well.
4. Always optimize
It doesn’t matter how great of a writer you are unless your content is optimized for search engines, you won’t get the recognition you deserve. This is where services like those offered by SETalks.com come in handy.
Search Engine Optimization is not synonymous to keyword stuffing. In fact, there is much more to SEO than keywords. SEO also includes on-page and off-page optimization. On-page optimization includes boosting the site’s speed, improving its code and structure and adding the right meta tags. Something as simple as adding header tags and including relevant and authoritative outbound links can make a content Google-friendly.
But, you need to be wary of over-doing it. Yes, there is such a thing as over-optimizing your content. This is why it is often advised that one should seek professional help from digital agencies. Such agencies are well-versed on the changing SEO practices, and algorithms and hence are better able to secure a respectable rank on Google.
5. Never assume that your customers know
The tone of voice of your content has the power to make or break it. A lot of businesses make the mistake of overestimating their customers’ knowledge about the sector. They create content on the assumption that their customers already know certain things.
Never make assumptions. When starting, consider that your readers are starting with you. Create content for the layman. Always have an informative tone. Keep it personal. Don’t ever write with a voice that oozes of superiority. Consider yourself to be a friend of your readers who is explaining something to them for the first time.
Also, keep your tone consistent throughout your posts. While your tone can emerge slowly, it shouldn’t change entirely from one type to another. This allows your business to form a personality that you can leverage later on.
Conclusion
Yes, writing is not easy. But, with the right tools and insights, you can achieve great results using your content.
Use these five tips to create engaging and interesting content that both your audience and Google loves. With a high ranking and a satisfied customer base, nothing can stop you from achieving your goals.