Jennifer Warren
Jennifer Warren 4 June 2019
Categories Content, Social Media

5 Counter-intuitive Social Media Marketing Hacks for Businesses

Social Media has become a game changer for businesses these days. Be it Face book, Stockroom or Twitter, social media channels are taking businesses to the next level by helping them generate significant traffic, leads, and conversions. However, businesses tend to follow specific rules of thumb when it comes to posting messages on social media. And some of these rules include posting original content, including as many hash tags as possible, avoiding posting the same tweet over and over again, among many others. This post of mine is an attempt to turn these baked-in assumptions on its head. Simply put, I’ve catalogued some counterintuitive social media hacks to attract business success. Here they go!

Counterintuitive Hack #1. Fake it, ‘til you make it

 In other words, steal your competitor’s ideas, until you find your voice.  As renowned author Austin Kleon says in his book “Steal like an Artist,” fake it until you are successful, until everybody sees you the way you want them to.

So, go ahead and copy, copy and copy from your competitors. The only thing you need to bear in mind while copying is that you need to copy ideas from many competitors, and not from a single competitor. If you are copying from a single competitor, be rest assured, you’ll be caught red handed by your customers, given that they, in all likelihood, would be following your competitors as well. On the other hand, copying from several great players would make your post look original.

The best part? As you keep copying and imitating your competitors, you will realize with time, that everything is not worth copying and this will prompt you to play with your posts and produce original stuff over time.

Remember: “Those who do not want to imitate anything produce nothing.” Salvador Dali     

Counterintuitive Hack #2. Post the same Tweet Over and Over again

I know this could be a controversial topic because people generally don’t prefer retweeting the same thing over and over again. However, marketing experts like Guy Kawasaki have a different take on it.

Guy is known to repeat tweets.  As he says: “I repeat my tweets because I don’t assume that all my followers are reading me 24 x 7 x 365. And when I examined the click-through patterns on repeat tweets, each one gets the same amount of traffic. If I tweeted stories only once, I would lose 75% of the traffic that I could get.”

Here’s an example of the traffic from one of Guy’s tweets:

First Tweet: 739 clicks

Second Tweet: 718 clicks

Third Tweet: 565 clicks

Remember: “Everything has been said before, but since nobody listens we have to keep going back and beginning all over again.” ANDRÉ GIDE

Counterintuitive Hack #3. Less is More in terms of Messages

Squeezing in a campaign message within 140 character-limits may seem to be a daunting task for businesses on Twitter. However, the fact remains, shorter posts attract more engagement. For instance, tweets with less than 100 character receive 17% more engagement, while tweets, with links, 120–130 characters is considered ideal.

In the case of Facebook, posts below 250 characters can get you 60% more engagement and

66% more engagement if you cut it down to less than 80 characters.

Remember: “Less explanation is more convincing than more explanation.” Alan Cohen  

Counterintuitive Hack #4.  Less is More in terms of Hashtags

If anything, it’s not easy to get your hashtags right. And, if at all you get it right, the best part is that it lets you find tweets or messages revolving around the same idea or event, thereby gain a quick view as to what people are talking about.

Using correct Twitter hashtags could lead to 2X engagement for your tweets. So keep 1 or 2 hashtags, and you could attract far more user engagement than using 3 or more.  So keep your hashtags to the minimum. GoodFirms research reports reveals the latest social media tips, tricks and trends to take your social media marketing to the next level.  

Counterintuitive Hack #5. Schedule Content for Social Media Sharing

Content creation demands a lot of sweat equity. So, once it's done, you feel relieved and more relieved when you share it with the world. But then, sharing content without scheduling isn't right.

There are special days and special time to post content on different social media platforms. For instance, on Facebook, you need to post on Thursdays and Fridays, for Instagram it's Thursday. Random sharing of content is a big no, no on social media.  

Wrapping up

Follow the conventional wisdom, they say.  There’s nothing wrong with it as it makes our already stressed lives somewhat easier. But then, sometimes it helps to take a U turn and see things from the opposite side. Who knows, you may even end up coining new best practices for the industry.   

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
10 Daily Habits That Set High-Performing Designers & Marketers Apart

10 Daily Habits That Set High-Performing Designers & Marketers Apart

Discover the 10 daily habits that elevate designers & marketers to high-performance levels. Transform your routine for success today.

Nevilson Christian
Nevilson Christian 23 April 2024
Read more