Article

Tomy
Tomy 15 March 2019
Categories Advertising, Ecommerce

3 Ways Remarketing Retains Your Existing Customers

Today, I will explain other important advertising features that every marketer must use to sell their products to customers who are already in different marketing channels - remarketing. Remarketing is one of the best ways to advertise to existing or potential customers who have previously visited your website.

In fact, remarketing is one of the best Google AdWords Optimization tactics especially if you have a minimal budget.

What is the importance of Remarketing for business?

On average, it takes at least 3 to 4 visits to your website so that your prospects really think of buying from you. And almost 95% of your visitors will never return once they leave your website.

With remarketing, you can target these potential visitors in various marketing channels that leave your site and encourage them to return to your website.

With some real remarketing ads, I will explain how to make a profitable remarketing campaign.

1. Expand the reach of new products when launched

Did you know that it's easier to sell to existing customers than to sell to new customers?

Studies show that the probability of selling to existing customers is 60-70% while sales to new prospects are 5-20%.

So when launching a new product, it is strongly recommended to sell it to your existing customers.

If a customer has not visited your website for a while or has not subscribed to your list, chances are he is not aware of your new product release. In such cases, remarketing can be the right choice to reach your existing customers.

If you advertise with Google, you can use Customer Match or if you are on Facebook, you can use Special Audiences. Both platforms allow you to precisely target the prospects associated with displaying personalized ads.

2. Special Offers / Discounts

70% of companies agree that retaining customers is cheaper than buying. Sadly, most companies don't seem to value their customers near new customers.

Maybe, that's because they aren't sure how to return 'lost customers' who haven't shown interest in buying the product.

However, customer retention is an important phase of sales. If you underestimate the importance of keeping lost customers, chances are you leave a lot of money.

One of the best ways to encourage lost customers to return to your website is to offer special discounts.

For example, Hostgator.com offers a 75% discount for their lost customers if they reopen their hosting account. Likewise, Flippa persuades its users to re-record domain names for free if they haven't been successfully sold during their first listing.

The good news is that you can use remarketing to offer special discounts for your lost customers and potential customers who are hesitant to complete orders on your site for the first time.

Recommended Resources: want to learn more about the statistics and facts of online business? See 100+ Online Business Statistics and Facts in 2019.

3. Cross Selling Products

If you have ever bought a product at an e-commerce store, you might be aware of cross-selling.

Cross selling is a tactic of selling different products or services to existing customers. This encourages buyers to spend more money on your website to buy related products from other categories than the products they just bought.

A very popular way to sell products at an e-commerce store is to use a recommendation engine. If you run a store, one of the important e-commerce tasks is to make a product taxonomy, so you can easily categorize it and do cross-selling products based on it.

You can also use remarketing to cross sell related products in various marketing channels.

Have you ever made remarketing ads to promote products? Share your experience by adding comments!

I hope you find this article help you make a successful remarketing strategy

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