Saanvi Royal
Saanvi Royal 9 October 2018
Categories Ecommerce, Mobile, Technology

Benefits of a Mobile App for Your Ecommerce Store

Most of the people prefer mobile apps over the web-based eCommerce sites and other online sites. Mobile application audiences have increased in large numbers all over the world.

This huge increase and use of mobile apps have also increased significantly. The rise of using mobile apps are so rapid that it is likely that these estimates will be overridden soon. The fact that mobile apps are handy and convenient contributes to the success of the apps. These are the possible reasons why the mobile applications have been gaining popularity:

User’s preferences:

Most of the customers prefer a mobile app, rather than using the website. So most of the eCommerce websites are moving to an app-based business to attract more customers.

Easy and handy to use:

Mobile apps need to be signed in only once in a mobile and can be left logged in. In web-based eCommerce sites, logging in is required all the time when the users use the app. So Customers and users find mobile apps much easy to use than the web-based apps and websites. Hence, the popularity of the mobile apps increased.

Convenient and user-friendly:

Mobile apps are convenient compared to the website since the user can simply need to signup, login and use the app for free, without any other step. Moreover, they can use the app anywhere and place online orders, thus using mobility to the fullest.

ECommerce App into Mobile Commerce App:

Moving from the current eCommerce store to the mobile app, needs some extra effort that is listed here:

Identification of the platform:

It is one of the essential to identify the platform that suits the best. There are many eCommerce app building platforms are available in the market. Various platforms such as Magento, Wordpress are available. However, a mobile app developer is able to determine the platform that which suits for your eCommerce business.

Provide the look and feel

Since the store is moving from an existing eCommerce store to an online store, it is essential to offer the same look and feel of the retail store, in the mobile app also. This may call for a consistent look all over the mobile application or a virtual reality, to make the mobile app even more impressive.

API design and integration

Magento is one such platform. A complete structure of software makes mobile app development even more easy and convenient. Hence mobile app development becomes easy since all the software components are together, such as platform, web-server as well as the database. Using a robust API integration makes the server secure as well as the user information. A stable and compact integration of all the API components is essential, in order to ensure that the app works perfectly. 

Testing and Deployment

Quality analysis and assurance and manual testing are essential in order to ensure the success of the mobile app. It is an integral part of development, testing of all the functionalities need to be done in order to ensure the success of the mobile app. The mobile apps need to be sent to the app distribution centres such as play store, from where the apps can be downloaded by potential users and customers.

Today there is the tough competition in the market that deployment of mobile apps is essential to winning customers and remain a leader in the market.  E-commerce dealers are insisting on the mobile app development, with the increase in the number of customers that they won after moving to the mobile apps.

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