10 Useful Mobile Marketing Tools
Mobile Shopping now is expanding rapidly simply because it promotes customer convenience instead of going out for shopping, which means as marketers we have to keep up our game and leveling up, well not just by making our website mobile responsive, having cool web designs and mobile developments. But what it's important is having an excellent user experience and productivity. Below is the list of tools that can help with your mobile marketing campaign.
Whenever you are starting your own e-commerce business, every single element of it should be in place for you to have a smooth run with your company. One of the aspects that you should focus on is marketing. Increasing traffics, and conversions are the main aims of your business’ marketing arm.
The internet has provided various tools and applications to help you in executing your marketing plan and strategy to its full potential, which in return, will give you a spike in your traffic and number of customers. Here are ten different mobile marketing tools to boost your e-commerce marketing.
Buffer is an app made for social media management for various accounts. Mainly, it lets you schedule your text posts, image posts, and other media posts on different social media platforms such as Facebook, Instagram, and Twitter. Analytics is not a problem since the app will provide a comprehensive report about it. Bonus Tip: You can use the social media size guide to theme up with buffer. Customers prioritized high quality and fast loading images that’s why it’s essential that the images are on point in a post.
Buffer offers plans for individuals and companies. Two are available for individuals for free and $10 monthly. On the other hand, companies will be charged in three plans: $99, $199, and $399 per month which is based on the features needed.
2. AdMob by Google
AdMob is an app made by Google for in-app advertising. It displays different ads in your target application wherein the users should also be your target audience. The app will also provide you comprehensive analytics for monitoring of your ads' performances.
AdMob's pricing depends on a lot of factors such as the country, type of ad, and industry of the ad. however, the standard rates are from $0.5 to $3 per 1000 impressions.
Boostfy is an AI tool for Instagram that likes and follows accounts based on different hashtags you used in your posts. It can also connect you with different people that are in the same industry as you, wherein you can forge partnerships. The price of the tool is $200 for a lifetime plan. You will start with a seven-day free trial.
Need help with your marketing strategy? GetResponse is the app for that. It is a tool that revolves around responses that depend on actions from your users. For example, when a person abandoned your cart, you will automatically send an email. It can track different data coming in and out of your website. Also, the responses and their triggers are completely editable, which can be personalized for your website. GetResponse offers three monthly plans for different needs. Pro for $49, Max for $165, and Enterprise for $1199.
SEMrush is a browser extension that is mainly an SEO tool. It gives you information about your site audit, traffic information, lead generation, keywords used, and other related SEO data. Visual aids accompany information given.
Three monthly plans are offered SEMrush: Pro for $99.95, Guru for $199.95, and Business for $399.95.
SMS marketing list is the output for SlickText. It can easily send text messages to your loyal and potential customers. You will set a keyword where your users will text to you to subscribe. Then, they will be members of the messaging list, and they will receive all of your marketing text messages. Pricing varies because of the texts per month and the reserved keyword. The plans are ranging from free per month to $139 per month.
Image by: https://zapier.com/blog/updates/1690/slicktext-integrations
Localytics is an app that forges stronger experiences and boosts your engagement rate. All information about your audience will be produced by the app, giving you a wider lens on how to target them with your marketing strategy. Messaging and notifications are the most simple way to engage with your audience. After that, a report will be given to you for all of the results. Pricing of the features is starting from $200 monthly. If you need to add the number of users to be monitored, it can go up to $1200 per month.
Kiip is a customer loyalty application that reinforces your customers' trust and trusts you your business. The reinforcement is through a rewards program for your audience. It is perfect to pair this with your mobile app since all the tasks to be done should be while using the app. For example, if your customer has purchased ten products in your store, Kiip might offer another product or a discount coupon from your store. Pricing of the application ranges from $0.25 to $3 per interaction.
9. Banana Splash
Banana Splash is a tool for boosting your leads and overall sales. You will start by typing in URL of your site and other details. After finishing this, you need to click "splash," and you will get any call-to-action. You can start designing it based on your website and pick a place for it on the site. The app can also provide real-time results for the site owner, and real-time experience for your audience. The plan for Banana Splash starts at $79, complete with different features for small companies.
10. Facebook Mobile Ads
Facebook Mobile Ads is a built-in ad creator and manager on Facebook. It is a wise decision to put up ads on Facebook since a lot of people are actively using this social media platform.
There are different kinds of ads that are exhibited by this tool. First is a sponsored page ad which is used to get more engagement from your users. Next is a promoted post which is targeted only to your page's followers. Lastly is the mobile app install ad which is perfect if you need more conversion rates in your mobile app. The cost of each ad is determined by the runtime of the ad and the number of targeted audiences. And, If ever you decided to focus on using Facebook as your platform in advertising this facebook advertising guide can further help you in to reach the right customer and convert more sales.
Whichever tools that you feel suited for your mobile marketing. Please use this article as your guide and reference point throughout your marketing campaign, and in time with optimizing and choosing the right tools, It will make your marketing journey smooth and as easy as pie. Bonus tip! If you want to know and learn about in-depth mobile marketing, the digital doughnut provided a mobile marketing guide that can help and teach you how to maximize mobile engagement.