Article

Martin Pavey
Martin Pavey 29 August 2018
Categories Advertising

The Digital Dozen – Martin Pavey, CMO, Flashtalking

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Martin Pavey, CMO of Flashtalking, the leading global independent platform for ad management, about his career path, and ask the question on everyone’s lips... what's your favourite doughnut?

Name your three best qualities.

Enthusiasm. High standards. Good listener.

 

What's the biggest lesson you've learnt in your working life?

Be brave. Whether it’s selling an innovative idea to a client or solving a strategic business conundrum, I think taking the occasional risk brings better results from a business and personal perspective. The best clients want to be brave and do something different – it makes for a much more exciting partnership. And if it doesn’t make everyone famous, learn from it and do something else.

 

What has been your best idea yet?

Naming an early rich media ad format ‘Toast’ with the supporting tagline ‘it pops up when it’s ready!’

 

What advice have you been given that made a difference?

Don’t be afraid of saying no. The conflation of advertising and technology into ‘ad tech’ has created possibilities people get carried away with. Just because you can do it, doesn’t mean you should. Right now a good example is personalisation of ads based on first party audience segments. The temptation is to create a segment and creative variation for every conceivable consumer; but in reality it’s not the right course of action.

 

What’s the best thing about your work?

There isn’t one thing – it’s a collection of things; I’m excited and enthused by our technology, design and ideas. Running a profitable business with a bunch of nice people is a great place to be.

 

What do you think will be big in media in ten years’ time?

Immersive experiences that don’t require you to wear weird stuff on your head. Highly intelligent algorithms will be able to serve us bespoke and engaging content we love, but didn’t even know we wanted.

 

What career path would you advise your children to follow?

One that inspires them and makes them happy.

 

What career path would you be following if you weren't in your current job?

I wanted to be a customs officer at school. Pretty weird. I nearly did a CPVE in law after university but decided organising raves was more fun.

 

Which TV programme would you like to star in?

Narcos.

 

Who would be your four perfect dinner guests?

- Steve Jobs.

- Valentino Rossi.

- Carl Cox.

- Massimo Tamburini.

 

What three items would you take to a desert island?

- A drum kit.

- A Ducat 916.

- Solar powered internet connected device.

 

And finally, the question on everyone’s lips... what's your favourite doughnut?

Hands up - I am one of those gluten free holistic media types to be laughed at. But on a day off - anything with chocolate.

 

 

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Infographic: The State of Universal Content Management 2020

Infographic: The State of Universal Content Management 2020

Marketers are wasting too much time on unnecessary content-related tasks due to siloed organisational structures and lack of technology integration. This was a key takeaway from a London Research report published...

Linus Gregoriadis
Linus Gregoriadis 30 June 2020
Read more
Promote Your Blog On These 30 Places

Promote Your Blog On These 30 Places

Social Media channels are one of the best ways to promote your blog content, but you shouldn’t stop there. Besides Social Media, there are more available places on the web which can be a great marketing tool for your...

Aleksej Đurđević
Aleksej Đurđević 7 December 2016
Read more