2016 - Digital Doughnut

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Fundamental Shift to Mobile and Micro-Moments Marketing: Are You Ready ?Micro-moments are the latest mobile-driven trend that’s disrupting digital marketing. It is the short span of attention customers spends on mobile devices to buy, search, watch, or locate something.

                Anand .
                21 December 2016
            
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3 Powerful Ways to Harness ROI of Online Customer FeedbackA few weeks ago I was invited by the eAcademy, a private course for marketing professionals organisation by the Dutch association for online shopping, to give a lecture on increasing conversion using online customer...

                Udesh Jadnanansing
                20 December 2016
            
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Generate Your Own Unique Data for Marketing and PRYou hear it every day: data has become the new battleground for brands. Companies with the richest customer data, and processes to best exploit that data, will win the war to grow their relevance and bottom line.

                Paula Geraghty
                20 December 2016
            
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2017’s Business Trends in a Digital World10 informed ideas about emergent digital trends and themes to expect in 2017 by Code Computerlove. “The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking...

                Oliver Bailey
                20 December 2016
            
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Understanding the Consumer of the Digital AgeThe fast evolution of user-friendly tech and instant access to information has made the consumers of today smart and aware. With ever increasing options available at a tap of the touchscreen, consumer behavior and...

                Michael Georgiou
                20 December 2016
            
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The Growth of the Enterprise Mobile App MarketThis year has seen a huge rise in the development of enterprise mobile apps and rightly so. Enterprise apps can lead to all sorts of benefits for a business and the demand to build them will only intensity over time. 

                Paul Swaddle
                20 December 2016
            
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How to Discover Hidden Value in Your Customer Journey The world of business and customer service has changed immensely over the past few years. Whereas once business was largely driven by outbound marketing and advertising, in today’s world you have to consider the...

                Ronald van Loon
                20 December 2016
            
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Going Back to the Beginning with ‘People Based Marketing’People based marketing is a phrase popping up more and more frequently in the industry. The common initial understanding of the saying is a marketing campaign that focuses on people, the customers.

                Colin Grieves
                19 December 2016
            
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How to Ensure Your Enterprise App Is SecureThe use of mobile devices continues to increase and with it the development of applications for such devices. Increasingly organisations are forced to consider the best ways to ensure these apps are secure. The below...

                Paul Swaddle
                19 December 2016
            
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5 Trends from 2016: Pointing to Importance of Trust Based MarketingAs consumer trust in traditional broadcast advertising has continued to diminish, 2016 has been a breakthrough year for the phenomenon known as trust marketing.

As the year draws to a close, we look back on some of...

                Angela Southall
                19 December 2016
            
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Should I Switch To HTTPS?From January 2017, as part of a drive to implement higher levels of security across the web, Google will commence a long-term plan to mark any site running on a HTTP connection, as opposed to HTTPS, as not-secure. So...

                Tim Parfitt
                16 December 2016
            
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Why SMS Marketing Makes Sense for Both Large and Small BusinessesOf all of the promotional tools available to brands and businesses today, such as online advertising, content marketing, and social media, few have as big an impact as text messaging.

                Matthew Winters
                16 December 2016
            
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Why Spreadsheets Suck For Software LocalizationSoftware localization with spreadsheets is like trying to write a dissertation on a typewriter. Send spreadsheets back to 2010 & start growing your business.

                Oliver Bock
                16 December 2016
            
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PInKBeXA: A Comprehensive Digital Marketing Audit FormulaFormalize your digital marketing audit process to save time and ensure that you don't miss out on anything important with PInKBeXA.

                Deepak Bisht
                16 December 2016
            
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How to Drive Growth and Generate Leads Through Customer SurveysLeads are an important aspect of business growth. Finding and nurturing leads can increase your brand's awareness and expand your customer base. 

                Amanda Wilks
                15 December 2016
            
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Top 10 Expert Tips to Build Mobile Apps: Key to SuccessMobile apps have to be developed with precision right from its ideation to deployment to ensure its success after launch. Here’s what you need to know.

                jane brewer
                15 December 2016
            
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Will Christmas Deals Be Ignored This Year Because of Loyalty Card Fatigue?Today many of us still have bulky wallets or purses. On average we hold four credit cards, a driver's licence, a handful of plastic loyalty cards, and a few membership cards. 

                Matthew Winters
                15 December 2016
            
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How To Make The Most Of Your Mobile App LocalizationWe talk about how you can make the most of your mobile app localization to raise your visibility in the App Store, increase downloads and create an optimal user experience.

                Oliver Bock
                15 December 2016
            
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3 Ways Online Retailers Will Dominate the 2016 Holiday SeasonChristmas is just around the corner and e-commerce sales are expected to hit the highest milestone ever. 

                Daniel Surmacz
                14 December 2016
            
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Social Media Audits - Is It worth the Effort and What Should It Include?Social media is becoming more and more important for companies, brands, and their communication. Starting from the smallest, local firms to the biggest corporations – almost every one uses social media as a marketing...

                Jan Zajac
                14 December 2016
            
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How Your Small Biz Can Give the Amazon Experience These HolidaysIn an infographic recently published on Marketingprofs, Signal unwraps the 2016 holiday shopper. We decided to take a closer look at the data, using it to highlight how your small biz can give the Amazon experience...

                Sophia Skinbjerg
                14 December 2016
            
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4 Effective Tools for Putting Online Feedback into ActionEver been put into a position where an online customer is asking you a question about a specific issue and he presumes you can pick up where your colleague left off? Meanwhile you have no prior knowledge of the matter...

                Udesh Jadnanansing
                14 December 2016
            
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What Is Real-Time Customer Feedback?Real-time customer feedback is a type of qualitative data collection, in which you receive live feedback from visitors on your website or mobile app. With real-time customer feedback, you can immediately see the needs...

                Udesh Jadnanansing
                14 December 2016
            
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Social Proof: A Viable Tool For Effective Content MarketingWide content reach is the validity of a job well done for any content person and this is aided by social proof.
What would you say if you saw a person shouting at the top of their voice with no one paying attention...

                Tobi Adono
                14 December 2016
            
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Cultivating Long-Term Customer LoyaltyMartin Häring, Chief Marketing Officer at Misys offers advice to B2B marketers on putting the client at the heart of the business

                Martin Häring
                14 December 2016
            
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