Ashish Sharma 20 October 2016

Categories Mobile, Strategy & Operations

5 Reasons Why Restaurants Should Have a Mobile App

Let’s look at some of the assorted benefits that your restaurant business can have if you would invest in developing a personalized app.Provide them with easy and direct click options like delivery, dine-in and take-away and you will definitely witness an increase in the sales of your eating joint.

It is really fascinating that how smartphones have become such an integral part of all the areas of life that every business is looking to have its presence online (especially on mobile phones).

As the marketing trends and rules change, online reach is becoming dominant for your audience. People do not leave their smart phones even for a seconds. In fact, they look for everything from general information and latest news to booking movie tickets and ordering food on their smartphones. So why not to use that to your advantage? Just hit your folks with an appropriate message at the right time! And having an app will just help you have a leg up on your competition.

Not swayed yet? Let’s look at some of the assorted benefits that your restaurant business can have if you would invest in developing a personalized app.

1. Mobile Food Ordering

There is an increasing trend among people to order food through their mobile phones instead of having to go through the hustle of remembering the order and calling you to place it. You can benefit hugely from it if you have your own restaurant app. Provide them with easy and direct click options like delivery, dine-in and take-away and you will definitely witness an increase in the sales of your eating joint.

2. Customer Retention

It is a known fact for every business that it cost 6 times to bring a new customer than it would take to retain an existing one. Offering your customers with some special discounts and offer can rise up their probability to visit you back again. You can incorporate a loyalty program in the accounts of each of your registered customers if you would have your own restaurant app so that you can look after your top customers in a better manner.

3. Table Reservations

Offering your customers with the facility to reserve the table at your restaurant in advance would not just make their experience more satisfying as they would not have to wait, but it will also make things easier for your staff as they will be able to prepare well for all those busy days and night if they would have an estimate about how many guests are expected to arrive. Having your own app would mean allowing the customers with the facility to pick a date and time and number of guests to reserve a table.

4. Push Notifications

Using the push notification service, you can send away the messages to your customers that would pop-up on their mobile screens. Drive in more walk-in traffics on the quite days or send out the attractive offers and deals to encourage the new business with this service. You can also set up the GeoFence push notifications through your app so that whenever somebody would be in the nearby areas, they can receive a location-specific message informing about your restaurant.

5. Social Media Integration

You can integrate your social media pages within the app which would help you have an increased visibility on the social platforms. Whether it is Facebook, Google +, Twitter, Instagram or any other website where you are promoting your business. This could be an amazing way of staying in front of your customer’s mind as smartphone users check their social media accounts repeatedly each day and you can keep them updated through these profiles.

The reasons for having an app for your restaurant are really obvious, simple and yet essential. So, hire a technology partner and get your app developed.