Article

Mohammad Farooq
Mohammad Farooq 30 March 2016

Why Influencer Marketing Works, And Why You Should Be Using It

In today’s day and age, Influencer Marketing is one of the strategies which offers the highest return on investment.

As a marketer, you’re constantly on the lookout for effective marketing and advertising strategies. And in today’s day and age, influencer marketing is one of the strategies which offers the highest return on investment (ROI).

Influencer-Marketing-(1).png

Basically, influencer marketing is the process of identifying strategic individuals within your target market, and partnering with them to create advertising that is genuine and more palatable to the audience. Google Trends show that the interest in influencer marketing is at an all-time high, and studies from McKinsey and Tomoson demonstrate that personalized, word-of-mouth marketing is more than twice as effective as the alternatives.

The idea is simple – instead of McDonald’s telling you why their new burger is amazing, the good review comes from a popular food critic that people already trust. The food critic, in this case, is the influencer, and in this hypothetical scenario, McDonald’s is working with them as a part of influencer marketing.

When an influencer or thought leader promotes your product or service to their audience, they’re essentially telling their audience “You trust me, and I trust this company.” This form of advertising is becoming increasingly popular since audiences have already opted to receive this particular person’s opinions. It puts a human face on your marketing efforts, so it doesn’t look like a soulless corporation is spending big money just to seduce customers any way they can. Partnering with influencers makes your service more trustworthy and allows you to effortlessly reach a wider audience.

Influencer marketing also allows you to spend your marketing money where it matters. Instead of worrying about a thousand different advertising channels, you just work with a person of influence and let them do the social media plugs for you.

Even though influencer marketing may sound simple, identifying the right influencers and creating the right kind of campaign for their target audience takes a lot of work. To this end, we have created an infographic which goes over the ins and outs of influencer marketing and offers a roadmap that anyone can put into action for their own product or service.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Promote Your Blog On These 30 Places

Promote Your Blog On These 30 Places

Social Media channels are one of the best ways to promote your blog content, but you shouldn’t stop there. Besides Social Media, there are more available places on the web which can be a great marketing tool for your blog promotion. I’m bringing you 30 proven places where you can promote your blog content and get great results.

Aleksej Durdevic
Aleksej Durdevic 7 December 2016
Read more
Top 10 Digital Branding & Marketing Trends for 2017

Top 10 Digital Branding & Marketing Trends for 2017

It’s time to re-evaluate and rebalance the digital approach for your company. Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you. Use it or lose it.

Gal Borenstein
Gal Borenstein 7 December 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
What Mobile App Design Looks like in 2017

What Mobile App Design Looks like in 2017

They say ‘move with the time or the time will leave you behind’. Being a startup it is important for you that you understand the trends, and amalgamate them in your business in order to attain the targets.

Nasrullah Patel
Nasrullah Patel 6 December 2016
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more