Article

Mohammad Farooq
Mohammad Farooq 30 March 2016

Why Influencer Marketing Works, And Why You Should Be Using It

In today’s day and age, Influencer Marketing is one of the strategies which offers the highest return on investment.

As a marketer, you’re constantly on the lookout for effective marketing and advertising strategies. And in today’s day and age, influencer marketing is one of the strategies which offers the highest return on investment (ROI).

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Basically, influencer marketing is the process of identifying strategic individuals within your target market, and partnering with them to create advertising that is genuine and more palatable to the audience. Google Trends show that the interest in influencer marketing is at an all-time high, and studies from McKinsey and Tomoson demonstrate that personalized, word-of-mouth marketing is more than twice as effective as the alternatives.

The idea is simple – instead of McDonald’s telling you why their new burger is amazing, the good review comes from a popular food critic that people already trust. The food critic, in this case, is the influencer, and in this hypothetical scenario, McDonald’s is working with them as a part of influencer marketing.

When an influencer or thought leader promotes your product or service to their audience, they’re essentially telling their audience “You trust me, and I trust this company.” This form of advertising is becoming increasingly popular since audiences have already opted to receive this particular person’s opinions. It puts a human face on your marketing efforts, so it doesn’t look like a soulless corporation is spending big money just to seduce customers any way they can. Partnering with influencers makes your service more trustworthy and allows you to effortlessly reach a wider audience.

Influencer marketing also allows you to spend your marketing money where it matters. Instead of worrying about a thousand different advertising channels, you just work with a person of influence and let them do the social media plugs for you.

Even though influencer marketing may sound simple, identifying the right influencers and creating the right kind of campaign for their target audience takes a lot of work. To this end, we have created an infographic which goes over the ins and outs of influencer marketing and offers a roadmap that anyone can put into action for their own product or service.

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