Mr. Gal Borenstein is a recognized expert and strategist in digital branding, marketing, social media, advertising, online reputation management and public relations matters. He is the founder and CEO of the Borenstein Group, a top digital marketing communications firm in the Washington DC metropolitan area that serves clients locally and globally. Since its founding in 1994, the Borenstein Group has helped hundreds of startups, early-stage, growing, and mature companies optimize their brand promise and maximize their brand equity. Among Borenstein Group’s historical client engagements are trusted brands such as Forrester Research, Marconi, IntelliDyne, Pragmatics, Aquent, ADT, Airbus North America, National Air Cargo, TCOM, Advantech Wireless and Learning Tree International. Borenstein is a vocal advocate for digital engagement across the corporate brand, from the C-Suite to Corporate Marketing to Customer Satisfaction and Employer Branding. Borenstein Group clients benefit from his strategic ability to quickly convert abstract missions into tangible and visible action plans with coherent digital creative and business objectives that serve the client’s bottom line. He is the author of new business leadership book, ACTIVATE! How to Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age, available in premiere bookstores and on Amazon, Barnes & Nobles and Apple’s iBooks. Gal has published his first business leadership book What Really Counts for CEOs in 2009. Since then, Borenstein has been featured as a guest commentator on CNN and Fox Business News on strategic marketing and branding issues, as well as, been one of the top digital content contributors to influential business leadership social media networks such as LinkedIn, PR Week’s The Hub, Advertising Age’s BtoB magazine, HR.Com, DuctTapeMarketing.com and others.