Article

Charlotte Chipperfield
Charlotte Chipperfield 1 February 2016

5 Tips For Online Branding

Here are my 5 Tips for Online Branding.

I recently had the opportunity to speak to a group of business owners and entrepreneurs on branding. A problem I often hear from both business executives and clients is that they have good intentions of streamlining their online presence but the task often falls to the bottom of the to-do list.

My recent speaking engagement helped to address the solution to this problem, outlining 5 ways to get started. I wanted to share with you here too.

Here are my 5 Tips for Online Branding:

  1. Cohesive Branding: Take an audit of everywhere your business is listed online. Do your profile pictures, logos, business descriptions, and contact information all match? Are you clearly communicating who you are, what you do and how people can get in touch with you? It might sound simple but confused customers walk away. Make sure all your online listings and profiles tell the same story. 
     
  2. Create a Brand Book: Create a document that houses all your fonts, colors, logo, company descriptions and language used by the company in one place. Again, this might seem obvious but over time we forget which font was used in our logo. Secondly, as your company grows and employees come on board or consultants work with your team, having all this information in one place will prove helpful and save time. 
     
  3. Plan Ahead: The more planning you do, the easier it will be to remain organized and to establish a routine. We work with clients to develop content calendars for blog posts, email marketing messages and social media posts. We are often working 1-3 months in the future. If you are in need of a content calendar, we offer a free download on our website.
     
  4. Be Consistent: Commit to the dates listed on your content calendar and consistently post and engage with your audience. Even though social media tends to move at the speed of light, relationship building online is much like relationship building in real life - It takes time to establish trust before customers will take action. Keep showing up and providing value through your content and you will see a ROI on your time. 
     
  5. Be Engaging: Connect with your audience beyond pushing out content. Be active within your online community by liking, commenting and sharing other’s posts. Also, be responsive when a potential customer or client reaches out with questions or feedback through social media. It is another form of customer service and you don’t want to leave anyone hanging. 

I hope you found these tips helpful and I invite you to connect with us on social media via Facebook, Twitter and Instagram. If you would like to explore this topic more, email us anytime at [email protected]

Thank you,
Charlotte Chipperfield, Founder & CEO

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
How to Understand Your Customer Needs Through Social Media?

How to Understand Your Customer Needs Through Social Media?

Social media is generally known to be a tool of online communication that is used to easily share information and bring together people with similar ideas on the internet. But brands use them as a marketing tool. And...

Manisha Sukhyani
Manisha Sukhyani 29 August 2017
Read more
Sales and Marketing Collaboration: A Recipe for B2B Success

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results...

Zsofia Raffa
Zsofia Raffa 12 September 2024
Read more
10 Great Benefits of Online Proofing Software

10 Great Benefits of Online Proofing Software

Online proofing software enables businesses to fast track their marketing approval workflow. Additionally, with access to a new cache of online markup and revision tools, businesses can also improve the quality of...

Jodie Byass
Jodie Byass 15 September 2016
Read more