Article

Charlotte Chipperfield
Charlotte Chipperfield 1 February 2016

5 Tips For Online Branding

Here are my 5 Tips for Online Branding.

I recently had the opportunity to speak to a group of business owners and entrepreneurs on branding. A problem I often hear from both business executives and clients is that they have good intentions of streamlining their online presence but the task often falls to the bottom of the to-do list.

My recent speaking engagement helped to address the solution to this problem, outlining 5 ways to get started. I wanted to share with you here too.

Here are my 5 Tips for Online Branding:

  1. Cohesive Branding: Take an audit of everywhere your business is listed online. Do your profile pictures, logos, business descriptions, and contact information all match? Are you clearly communicating who you are, what you do and how people can get in touch with you? It might sound simple but confused customers walk away. Make sure all your online listings and profiles tell the same story. 
     
  2. Create a Brand Book: Create a document that houses all your fonts, colors, logo, company descriptions and language used by the company in one place. Again, this might seem obvious but over time we forget which font was used in our logo. Secondly, as your company grows and employees come on board or consultants work with your team, having all this information in one place will prove helpful and save time. 
     
  3. Plan Ahead: The more planning you do, the easier it will be to remain organized and to establish a routine. We work with clients to develop content calendars for blog posts, email marketing messages and social media posts. We are often working 1-3 months in the future. If you are in need of a content calendar, we offer a free download on our website.
     
  4. Be Consistent: Commit to the dates listed on your content calendar and consistently post and engage with your audience. Even though social media tends to move at the speed of light, relationship building online is much like relationship building in real life - It takes time to establish trust before customers will take action. Keep showing up and providing value through your content and you will see a ROI on your time. 
     
  5. Be Engaging: Connect with your audience beyond pushing out content. Be active within your online community by liking, commenting and sharing other’s posts. Also, be responsive when a potential customer or client reaches out with questions or feedback through social media. It is another form of customer service and you don’t want to leave anyone hanging. 

I hope you found these tips helpful and I invite you to connect with us on social media via Facebook, Twitter and Instagram. If you would like to explore this topic more, email us anytime at hello@chipperfieldmedia.com

Thank you,
Charlotte Chipperfield, Founder & CEO

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
The Difference Between AI and Machine Learning

The Difference Between AI and Machine Learning

Artificial Intelligence (AI) and Machine Learning used to be heard when the topic was Big Data Analytics – and maybe in some sci-fi movies- before; but now it is impossible to ignore them with the self-driving cars, knowledge navigators...

Asena Atilla Saunders
Asena Atilla Saunders 15 June 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
How To Write Content That’s Easy To Localize

How To Write Content That’s Easy To Localize

Do you want to know how to reduce costs and get to market faster? Write content that's easy to localize!

David Ost
David Ost 15 June 2017
Read more
How To Master Localized SEO

How To Master Localized SEO

When you’re rolling out different language versions of your website, ignore localized SEO at your peril. Failing to consider local keywords, backlinks and social media could cost you valuable site visitors. You’re investing a lot of marketing budget in reaching out to new clients. But fail to get eyes on your website and your efforts will be in vain.

David Ost
David Ost 14 June 2017
Read more