Article

Mike Owen
Mike Owen 11 April 2016

SaaS: The New Normal

The convenience and agility of web-based applications – otherwise known as software as a service (SaaS) – has been attracting many businesses to abandon legacy software and hardware solutions in favor of the cloud.

When you consider the significant benefits of making the move to SaaS, it’s not hard to see why.

With SaaS solutions, there is no need to maintain complex infrastructures on proprietary computers or servers (and all of the associated staff overheads this brings): the software lives online, is highly scalable, and is hosted remotely, with the provider taking care of security and performance.

Although they may not typically be recognized as SaaS products, some applications have been in popular use among businesses for years, including the likes of storage and remote collaboration offerings Google Drive/Mail, Basecamp and Dropbox. Other examples of business functions that are increasingly shifting towards the cloud are accounting and HR administration systems.

With an estimated $149.9bn spent on enterprise application software in 2015, according to a recent report by Gartner , it appears that SaaS is fast becoming the norm. "SaaS has become the model for software delivery at the moment, more than on-premise," says Laurent Lachal, senior analyst at Ovum. Gartner VP and Fellow Daryl Plummer reinforces this statement, observing that "very few organizations trying to adopt an email or productivity solution would not be considering Office 365 or Google at this point."

Indeed, Gartner forecasts that by 2016 half of all CRM systems will be deployed via SaaS. By 2025, that figure is predicted to reach as much as 85%.

So, what are the key benefits of SaaS systems over the traditional in-house approach?

  • Adaptability and accessibility: businesses can set up and deploy SaaS rapidly, access it from any location (with an internet connection), and suffer fewer obtrusive interruptions in the way of software updates and maintenance (which are all typically managed by the SaaS provider).

  • Long-term cost efficiency: whilst some SaaS products may appear more expensive up front, they deliver savings and ROI to businesses in the long term, with less expenditure on hardware, software and IT infrastructure costs required to host and deploy in-house solutions.

  • Easy, secure customization: SaaS users can easily personalize applications to suit their business processes, without affecting their infrastructure. The provider can make upgrades to the software as often as needed, leaving the customer free to configure the system as they wish, safe in the knowledge that they won't "mess anything up" in the back end.

The management of communications is another key business area that can hugely benefit from a centralized SaaS solution. At censhare, we are helping businesses such as publish-industry Verlag , a major Munich-based publishing house, to manage the production of all content and communications in an agile, cost-efficient way. Publishing director at publish-industry, Kilian Müller, comments: "I believe that companies which succeed in developing business models focusing on digitalization and network structures are well equipped for the future."

Explore our cloud-based and on-premise solutions to find out more.

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
The 8 Most Effective Words to Use in Your Next Email

The 8 Most Effective Words to Use in Your Next Email

There are 8 simple, yet effective words you can use to increase engagement in your next email. You can use these words strategically to inspire your subscribers to take action or develop good feelings about you and your brand. Read on to learn about these 8 words and how to use them in your emails.

Shelby McGuigan
Shelby McGuigan 8 August 2017
Read more
What is a CMS?

What is a CMS?

You’ve heard the term CMS, but what is it, what does it actually do? A CMS empowers you to get your companies' message out there, internally, externally or both.

Sean Hargrave
Sean Hargrave 14 August 2017
Read more
Instagram Contests – How to a run an excellent and legal contest

Instagram Contests – How to a run an excellent and legal contest

Running Instagram contests is a great idea! Instagram is a huge social media platform, with 700 million monthly active users. So just being active on it already significantly increases your reach and social media presence. But running contest can take it to the next level by increasing your engagement, generating leads, and making your audience happy.

Jan Zajac
Jan Zajac 15 August 2017
Read more