Article

Justin Bell
Justin Bell 15 April 2016

March Madness - A Perfect Analogy for Agile vs. Waterfall Methodology

Each year millions of Americans fill out NCAA March Madness brackets trying to pick as many games correctly as possible. I use this analogy to explain the differences between waterfall and Agile and highlight the benefits of Agile for product development.

March Madness is one of my favorite sports "seasons" each year.  The NCAA basketball tournament contains a combination of powerhouses from major conferences, but also the Cinderella stories of small school teams from small conferences who get their chance to compete.  

Many fans (even those that don't watch basketball all year long) participate in "bracket challenges" to see who can pick the winners of the tournament games.  

The reason this is so much fun is that it is unpredictable.  Generally the higher seeds win, but without fail, every year, there are some exciting, completed unpredictable results.  This year, who expected Yale to beat Baylor or Stephen F. Austin to beat West Virginia?

GetFile-(17).jpg

I use this as an analogy for the differences between Agile and traditional (waterfall) methodologies for software development / technology projects.

The quick version of it is that in a March Madness bracket challenge you have to use a Waterfall approach to picking the games.  

  • You do all of the "analysis" up front, looking at match ups of different teams, strength of schedules, individual player match ups, etc.
  • You pick all of the future outcomes (multiple rounds into the future)
  • You then lock in that "plan" and play all of the games

Your bracket (just like your requirements or project plan in Waterfall) aren't setup to respond well to changes.  After the first round of games, we now know that Baylor is not going to be in the Final Four, so all of the time and effort spent analyzing the matchup between Baylor and Oklahoma in the Elite Eight was waisted effort and the picks are now surely wrong.

An Agile approach would allow you to do all of that analysis on the first round of games only, with only some light "roadmapping" of the rest of the games.  You'd then watch the first round of games (do the 1st sprint) and adapt your plan.  You'd then do that detailed analysis on the 2nd round of games, based on the actual results of the first games.  You still wouldn't pick every game correctly, but you would ultimately get a lot more of the games correct and spend a lot less time analyzing things that are never going to happen.

My friend and colleague Austin Walker put this theory to the test the last couple of years and wrote about the outcomes.  You can read his series here:

About: Justin Bell is a Vice President at Credera. He enjoys leading teams and working with clients on their digital strategy, understanding how technology can be used to accomplish business objectives and IT Velocity/Efficiency initiatives.  

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
5 Off-Page Methods to Improve Your Page's Position on Google

5 Off-Page Methods to Improve Your Page's Position on Google

On-page SEO is one of the things that is on the mind of every website owner out there, and there is a good reason for that. It is one of the key factors based on which Google will rank your website, along with other factors, such as backlinks, or the quality of your content.

Joan Selby
Joan Selby 20 April 2017
Read more
The W.E.I.R.D. Writing Technique

The W.E.I.R.D. Writing Technique

Read about the writing technique I stumbled upon while thinking about content marketing. I hope it can help!

Oscar Waterworth
Oscar Waterworth 18 April 2017
Read more
Keeping Your Brand Up with the Trend of Digital Storytelling

Keeping Your Brand Up with the Trend of Digital Storytelling

One of the hottest trends for business is storytelling. Storytelling is becoming a vital part of any company’s marketing strategy. Here are some tips for turning your social media strategy into a social storytelling strategy.

Elizabeth Victor
Elizabeth Victor 18 April 2017
Read more