Article

Digital Doughnut Contributor
Digital Doughnut Contributor 11 November 2015
Categories Social Media

3 Brands Excelling At Social Media

Here are three brands we follow who understand the power of a great social media plan.

Coming up with innovative and impactful social media strategies month after month can prove to be a creative challenge. When dealing with a creative block, looking to others as an example, can help get the juices flowing again. Here are three brands we follow who understand the power of a great social media plan.



Jordan Winery

This is a winery who understood the value of social media early on and has been excelling at it ever since. In the competitive wine industry you have to stand out and Jordan has proved they have a clear understanding of their brand voice both inside and out. They use powerful imagery to promote an elegant wine lifestyle while being informative on the latest vineyard and harvest updates.Jordan Winery is also great at leverage “national days” such as National Coffee Day, National Bathtub Day, etc. They are also a leader in embracing video, having spoofed Star Wars for their “Cab Wars.” They serve the perfect balance of consistently posting both original content and
participating in trends.

Facebook: facebook.com/jordanwinery
Twitter: @jordanwinery
Instagram: @jordanwinery

 

 
 
 
 


Virgin America

Virgin America is our airline of choice because they get their customers. Virgin America understands that the customer experience isn’t limited to just a flight. They have built an online community which not only features flight deals but demonstrates their involvement with communities around the country.Their posts are a great balance of contests, flight deals, new partnerships with Netflix and Uber, for example, and they focus on “inside looks” into what it’s like to work for them. They often show their staff celebrating at baseball games and the airline’s birthday. As with Jordan Winery, Virgin America has powerful imagery including shots taken from planes and destination locations such as Hawaii, which is enough to incentivize us to book a ticket! Who doesn’t want to be in Hawaii?!

Facebook: facebook.com/VirginAmerica
Twitter: @VirginAmerica

Instagram: @VirginAmerica
 
 
 

Skinny Cow

The name alone makes us smile. “The Skinny Cow” has their branding down to a tee. They are a brand that knows exactly what their audience experiences each day. They understand their problems and challenges and finds a solution. No matter if you are running late, need an afternoon pick me up, or need a late night snack, they have a guilt free product to serve up.


As with the previous two examples, they use powerful imagery that clearly communicates their messaging but is also relatable. They post consistently and create appropriate hashtags such as #SkinnyCowCoffeeNap which have accompanying GIFs. This is a very well thought out campaign especially with the arrival of fall as many of us are reaching for Pumpkin Spice Lattes.

Facebook: facebook.com/TheSkinnyCowUS
Twitter: @theskinnycow

Instagram: @theskinnycow
 
 
 


Key Takeaways:

All the brands highlighted above have a few things in common which you can also implement into your social media strategy: Clear adaptation of brand voice

  • Consistent posting

  • Appropriate use of hashtags

  • Right mix of content

  • Powerful imagery

  • Correct links leading to landing pages or specific deals and not just to homepages.

The above brands not only understand social media but they know exactly how to connect with their respective audiences.Cheers,
Charlotte Chipperfield, Founder & CEO.

P.S. Manage your social media plans with our free content calendar. Just subscribe to our mailing list and receive a free content calendar today!


Original Article

Read More About Social Media

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Promote Your Blog On These 30 Places

Promote Your Blog On These 30 Places

Social Media channels are one of the best ways to promote your blog content, but you shouldn’t stop there. Besides Social Media, there are more available places on the web which can be a great marketing tool for your blog promotion. I’m bringing you 30 proven places where you can promote your blog content and get great results.

Aleksej Durdevic
Aleksej Durdevic 7 December 2016
Read more
Top 10 Digital Branding & Marketing Trends for 2017

Top 10 Digital Branding & Marketing Trends for 2017

It’s time to re-evaluate and rebalance the digital approach for your company. Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you. Use it or lose it.

Gal Borenstein
Gal Borenstein 7 December 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
What Mobile App Design Looks like in 2017

What Mobile App Design Looks like in 2017

They say ‘move with the time or the time will leave you behind’. Being a startup it is important for you that you understand the trends, and amalgamate them in your business in order to attain the targets.

Nasrullah Patel
Nasrullah Patel 6 December 2016
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more