Article

Eren Kocyigit
Eren Kocyigit 18 March 2015

Insight: The Complete Guide To Mobile Strategy

Mobile Revolution has arrived! Are You Ready? This Guide will help you to construct an appropriate Mobile Strategy in order to cope with the Mobile Revolution.

Receiving a huge amount of views since being published, these Mobile Marketing articles were published in three parts for easy digestion. Bookmark this article to access all three parts in one place and revolutionise your approach to Mobile Marketing.

 

The Mobile Revolution has arrived! According to Google and Ipsos OTX study, 81% of consumers browse the Internet, 77% search, 68% use an application, and 48% watch videos on their mobile devices.

 

Moreover according to KPCB; In 2010 Q4 smartphone + tablet shipments exceeded PCs. Landlines were surpassed by Mobiles in 2012. Global mobile internet traffic reached %25 of total internet traffic at 2014.

 

All these numbers indicates that importance of mobile marketing has been increasing year by year both in marketing academy and among marketing practitioners.  That’s mostly because of the ‘mobile revolution’ that has been happening in consumers’ world.

 

In order to cope with that ‘mobile revolution’ marketeers should construct an appropriate mobile strategy.  While constructing mobile strategy they can pursue following steps:

 

  1. First of all Mobile marketing should be defined and key issues of mobile marketing should be analyzed. Mobile Marketing: How To Develop An Appropriate Mobile Strategy (Part 1)

 

  1. After analyzing all details regarding mobile marketing, marketeers may follow following steps while constructing their strategy. Mobile Marketing: How To Develop An Appropriate Mobile Strategy? (Part 2)

 

  1. Finally, after analyzing the determinants to mobile marketing adoption and factors affecting attitude toward mobile marketing marketeers can construct their mobile marketing strategy by using following strategy map. Mobile Marketing: How To Develop An Appropriate Mobile Strategy? (Part 3)

Figure 2

 

Leave your feedback on Eren’s article and how it has helped revolutionise your mobile marketing in the comments below. What kind of mobile marketing advice are you looking for? 

 

Original Article


About Author:
Eren is the Director of Product Management, Marketing and Business Development at Tikle in Turkey and is a Visiting Lecturer at both Istanbul Bilgi University and Bahcesehir University. @Tikle Linkedin Twitter Website

 

FREE EVENT: Join Digital Doughnut in London on March 31st, 2015 for an evening of networking with speakers reviewing Digital Transformation

Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
How to Understand Your Customer Needs Through Social Media?

How to Understand Your Customer Needs Through Social Media?

Social media is generally known to be a tool of online communication that is used to easily share information and bring together people with similar ideas on the internet. But brands use them as a marketing tool. And...

Manisha Sukhyani
Manisha Sukhyani 29 August 2017
Read more
10 Great Benefits of Online Proofing Software

10 Great Benefits of Online Proofing Software

Online proofing software enables businesses to fast track their marketing approval workflow. Additionally, with access to a new cache of online markup and revision tools, businesses can also improve the quality of...

Jodie Byass
Jodie Byass 15 September 2016
Read more
Sales and Marketing Collaboration: A Recipe for B2B Success

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results...

Zsofia Raffa
Zsofia Raffa 12 September 2024
Read more