Article

Eren Kocyigit
Eren Kocyigit 18 March 2015

Insight: The Complete Guide To Mobile Strategy

Mobile Revolution has arrived! Are You Ready? This Guide will help you to construct an appropriate Mobile Strategy in order to cope with the Mobile Revolution.

Receiving a huge amount of views since being published, these Mobile Marketing articles were published in three parts for easy digestion. Bookmark this article to access all three parts in one place and revolutionise your approach to Mobile Marketing.

 

The Mobile Revolution has arrived! According to Google and Ipsos OTX study, 81% of consumers browse the Internet, 77% search, 68% use an application, and 48% watch videos on their mobile devices.

 

Moreover according to KPCB; In 2010 Q4 smartphone + tablet shipments exceeded PCs. Landlines were surpassed by Mobiles in 2012. Global mobile internet traffic reached %25 of total internet traffic at 2014.

 

All these numbers indicates that importance of mobile marketing has been increasing year by year both in marketing academy and among marketing practitioners.  That’s mostly because of the ‘mobile revolution’ that has been happening in consumers’ world.

 

In order to cope with that ‘mobile revolution’ marketeers should construct an appropriate mobile strategy.  While constructing mobile strategy they can pursue following steps:

 

  1. First of all Mobile marketing should be defined and key issues of mobile marketing should be analyzed. Mobile Marketing: How To Develop An Appropriate Mobile Strategy (Part 1)

 

  1. After analyzing all details regarding mobile marketing, marketeers may follow following steps while constructing their strategy. Mobile Marketing: How To Develop An Appropriate Mobile Strategy? (Part 2)

 

  1. Finally, after analyzing the determinants to mobile marketing adoption and factors affecting attitude toward mobile marketing marketeers can construct their mobile marketing strategy by using following strategy map. Mobile Marketing: How To Develop An Appropriate Mobile Strategy? (Part 3)

Figure 2

 

Leave your feedback on Eren’s article and how it has helped revolutionise your mobile marketing in the comments below. What kind of mobile marketing advice are you looking for? 

 

Original Article


About Author:
Eren is the Director of Product Management, Marketing and Business Development at Tikle in Turkey and is a Visiting Lecturer at both Istanbul Bilgi University and Bahcesehir University. @Tikle Linkedin Twitter Website

 

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