Article

Eren Kocyigit
Eren Kocyigit 18 March 2015

Insight: The Complete Guide To Mobile Strategy

Mobile Revolution has arrived! Are You Ready? This Guide will help you to construct an appropriate Mobile Strategy in order to cope with the Mobile Revolution.

Receiving a huge amount of views since being published, these Mobile Marketing articles were published in three parts for easy digestion. Bookmark this article to access all three parts in one place and revolutionise your approach to Mobile Marketing.

 

The Mobile Revolution has arrived! According to Google and Ipsos OTX study, 81% of consumers browse the Internet, 77% search, 68% use an application, and 48% watch videos on their mobile devices.

 

Moreover according to KPCB; In 2010 Q4 smartphone + tablet shipments exceeded PCs. Landlines were surpassed by Mobiles in 2012. Global mobile internet traffic reached %25 of total internet traffic at 2014.

 

All these numbers indicates that importance of mobile marketing has been increasing year by year both in marketing academy and among marketing practitioners.  That’s mostly because of the ‘mobile revolution’ that has been happening in consumers’ world.

 

In order to cope with that ‘mobile revolution’ marketeers should construct an appropriate mobile strategy.  While constructing mobile strategy they can pursue following steps:

 

  1. First of all Mobile marketing should be defined and key issues of mobile marketing should be analyzed. Mobile Marketing: How To Develop An Appropriate Mobile Strategy (Part 1)

 

  1. After analyzing all details regarding mobile marketing, marketeers may follow following steps while constructing their strategy. Mobile Marketing: How To Develop An Appropriate Mobile Strategy? (Part 2)

 

  1. Finally, after analyzing the determinants to mobile marketing adoption and factors affecting attitude toward mobile marketing marketeers can construct their mobile marketing strategy by using following strategy map. Mobile Marketing: How To Develop An Appropriate Mobile Strategy? (Part 3)

Figure 2

 

Leave your feedback on Eren’s article and how it has helped revolutionise your mobile marketing in the comments below. What kind of mobile marketing advice are you looking for? 

 

Original Article


About Author:
Eren is the Director of Product Management, Marketing and Business Development at Tikle in Turkey and is a Visiting Lecturer at both Istanbul Bilgi University and Bahcesehir University. @Tikle Linkedin Twitter Website

 

FREE EVENT: Join Digital Doughnut in London on March 31st, 2015 for an evening of networking with speakers reviewing Digital Transformation

Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
5 Ways To Create An Attractive Logo For Your Company

5 Ways To Create An Attractive Logo For Your Company

A good and recognizable logo is an obligatory part of a successful company. If you think about it, there are logos that only take one look from a viewer, and it is instantly clear what company and products that logo represents.

Ian Pearson
Ian Pearson 11 January 2017
Read more
Year’s Best Tech Gadgets at CES 2017 Revealed

Year’s Best Tech Gadgets at CES 2017 Revealed

The biggest tech event of the year, CES 2017 showcased a wide assortment of new gadgets, Cars and TVs that will leave you spellbound.

Alesia Nik
Alesia Nik 16 January 2017
Read more
Why Writing Blogs Is Not Just About Writing Blogs

Why Writing Blogs Is Not Just About Writing Blogs

Be careful of anyone who suggests you should be writing blogs – and better yet, that they’ll do it for you. There are many operators who assume that writing blogs is an easy way to help your business, but without any real benefit to you. Why? Because writing blogs is not about just writing blogs.

Julie Cave
Julie Cave 9 January 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more