Article

Nima Amiri
Nima Amiri 10 June 2015
Categories

Three Tips To Boost Your Sales With Video

The best videos motivate viewers and move them down the marketing funnel. Read more about video marketing.

Video is a great tool for selling, especially as attention spans get shorter.



I look for video every time I visit a website – I can’t be bothered to search through a website. Videos make it easy for marketers to communicate and potential customers to get the key info.

The best videos motivate viewers and move them down the marketing funnel.



Source: Iteratemarketing. com

Here are our top three tips for boosting sales with video:

1. Get to the point quickly

Once a viewer clicks play, you only have about 8 seconds to convince them to stay. (Yes, our attention spans are now officially lower than goldfish)

Get to the “wow” of your product quickly. “Start with Why” makes a lot of sense, but a “wow” claim grabs their attention and gets them to hear you out.



Source: inspectorralf.com

2. Ask for action

In video, as in life, the squeaky wheel gets the grease. Coax people into the funnel by asking them to “Subscribe for more great content” or “Browse our collection”.  You can achieve that by adding call-to-actions to your video.

3. Ask early, ask often

Completion rates for video are much lower than you think.

If you only have a single call to action (CTA) at the very end, most of your viewers won’t stick around to see it! So ask for the signup or sale right after you’ve communicated the key message.

If your viewer doesn’t bite, you can always ask again at the end of the video or have a different CTA later – “Like us on Facebook for updates!”. The key is, mobilize your viewer to engage by adding several, well-placed types of CTAs.

4. BONUS Put your marketing funnel in your video with Videopath

Regular video is one big leaky funnel. When viewers stop watching, do they find the sign up button, or watch cute puppy videos? (Cute puppies usually win)

With Videopath, you can put your shop/signup form/checkout/facebook/twitter directly inside your video. They can sign up, THEN watch cute puppy videos!

Original Post

Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
[Infographic] Why Email Is At The Heart Of Marketing Automation

[Infographic] Why Email Is At The Heart Of Marketing Automation

This infographic, based on Part 1 of our new report, looks at the role of email at the heart of marketing automation.

Natasha Farrell
Natasha Farrell 21 March 2017
Read more
How To Build Your Brand Presence Digitally

How To Build Your Brand Presence Digitally

While branding doesn’t produce quick results such as PPC, this is a valuable asset that establishes trust in your business and can bring new customers. Here we’ve listed ways to build your brand presence online.

Victoria Ward
Victoria Ward 22 March 2017
Read more