Article

Nima Amiri
Nima Amiri 10 June 2015
Categories

Three Tips To Boost Your Sales With Video

The best videos motivate viewers and move them down the marketing funnel. Read more about video marketing.

Video is a great tool for selling, especially as attention spans get shorter.



I look for video every time I visit a website – I can’t be bothered to search through a website. Videos make it easy for marketers to communicate and potential customers to get the key info.

The best videos motivate viewers and move them down the marketing funnel.



Source: Iteratemarketing. com

Here are our top three tips for boosting sales with video:

1. Get to the point quickly

Once a viewer clicks play, you only have about 8 seconds to convince them to stay. (Yes, our attention spans are now officially lower than goldfish)

Get to the “wow” of your product quickly. “Start with Why” makes a lot of sense, but a “wow” claim grabs their attention and gets them to hear you out.



Source: inspectorralf.com

2. Ask for action

In video, as in life, the squeaky wheel gets the grease. Coax people into the funnel by asking them to “Subscribe for more great content” or “Browse our collection”.  You can achieve that by adding call-to-actions to your video.

3. Ask early, ask often

Completion rates for video are much lower than you think.

If you only have a single call to action (CTA) at the very end, most of your viewers won’t stick around to see it! So ask for the signup or sale right after you’ve communicated the key message.

If your viewer doesn’t bite, you can always ask again at the end of the video or have a different CTA later – “Like us on Facebook for updates!”. The key is, mobilize your viewer to engage by adding several, well-placed types of CTAs.

4. BONUS Put your marketing funnel in your video with Videopath

Regular video is one big leaky funnel. When viewers stop watching, do they find the sign up button, or watch cute puppy videos? (Cute puppies usually win)

With Videopath, you can put your shop/signup form/checkout/facebook/twitter directly inside your video. They can sign up, THEN watch cute puppy videos!

Original Post

Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 7 Strategies For Improving Your Tech-Savvy Skills

Top 7 Strategies For Improving Your Tech-Savvy Skills

In today's modern world of technology it is very important to be tech-savvy. Knowing how to use technology is the key to success and great personal future developments.

Jessica Freeman
Jessica Freeman 11 May 2017
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more