Article

Five Ideas For Ensuring Your Business Content Is Great

How can you make sure your business content engages the reader and gets people clicking? We've got five ideas.

What makes compelling, engaging business content? How can you tell if your blog posts or articles are exceptional or just plain average?



For a start, your content has to be well-written. And it should be written with a focus on profile-building through increased visits, engagement and shareability.

In simple terms, it should consist of sentences that are carefully constructed with a view to informing and educating the reader, encouraging their reaction to the piece and, in simple terms, stimulating a conversation, be it by their commenting and/or sharing of the post.

Links and social sharing (like Tweets and Facebook shares) are both activities that Google calls “signals” of high-quality content that will sit at the top of their search pages.

So how can you make sure your business content engages the reader and gets people clicking? We’ve come up with five ideas for ensuring your business content is great.

Your content has to be:

  • useful (solving the reader’s problem)
  • interesting (relevant and catches their attention)
  • audience-friendly (readable and well-constructed)
  • sticky (the reader wants to settle in, learn more, take the relationship further)
  • unique (a time-poor reader wants to discover new material, not re-runs)

It all sounds straightforward but, for too long, content writers have been writing for search engines instead of people – in effect, they’re writing spam rather than meaningful words that benefit your business.


It’s wasting their time and yours, and generally annoying the people you do get your message in front of.

At the end of the day, high-quality content will naturally bring more traffic and greater popularity to your site. Search engines intuitively prefer sites with great content. For example, consider a website with content on one page that informs while, on the following page, encourages discussion.

Simply having a great website design or posting frequently on your blog is no longer enough - and unlikely to generate any sort of emotional response from your reader.

The online content you put out as a business is one of the most important tools for providing information to showcase and sell your services and products.

So when it comes to writing for your business, if you can’t do it yourself, then hire a professional writer to create epic, can’t-put-down-able content, which will drive visitors to your site and in time persuade them to do business with you.

If you‘re struggling to find ideas for your blog posts, you can’t find the words to describe your business or you don’t have time to draft your website copy, we can help. We’ll write blog posts that excite, newsletters with impact, press releases and brochures to inspire, and compelling online articles that turn readers into customers. Learn more at TheInternationalWriter.com.

What do you think makes great content? What ideas would you add to this list?

Russell Ward is the founder of content writing agency, TheInternationalWriter.com, where he helps business and brand connect with their target audience through content writing, social media, LinkedIn marketing and editorial. His work has featured in The H. Follow him on Twitter: @russellvjward


Original Post

 

Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Life of a Twitter Influencer [Infographic]

Life of a Twitter Influencer [Infographic]

The following infographic Illustrates the life of a Twitter Influencer and includes everything from earnings, cheatsheets and social movements started on Twitter. While Twitter may not be the most popular social channel it is still one of the most powerful channels to spark online conversation. If you're a Twitter influencer, this infographic is the ultimate guideline to your future tweets.

Chiara Di Rago
Chiara Di Rago 30 November 2016
Read more
50 Chrome Extensions That Will Boost Your Productivity

50 Chrome Extensions That Will Boost Your Productivity

Today you can find Google Chrome extensions for almost anything that you can think about. In the sea of available extensions, it can be a hustle to choose which one are the best for your type of the business.

Aleksej Durdevic
Aleksej Durdevic 29 November 2016
Read more
Digital Marketing - The Wave of the Future

Digital Marketing - The Wave of the Future

With social media platforms like Facebook holding well over 1.6 billion users world-wide (and counting), these digital platforms have become the new marketplace. In order to properly promote business brands and products or services, an online company needs to employ the services of a specialist known as a digital marketer.

Mohammad Farooq
Mohammad Farooq 29 November 2016
Read more