Article

The Visual Social Media Evolution: An Infographic

Using personalised and visually attractive content will engage audiences and help brands meet key business objectives

With the rise of social media, we saw a decrease in the use of text.

 

The first form of online social media came with blogs and forums where text was the prime source of communication and information sharing. With the surge of Facebook, posts got shorter and with Twitter, microblogging became a trend as publishers started communicating with ‘140’ character tweets or less. The growing success of new photo and video based networks like Tumblr, Instagram, Pinterest, Vine and Snapchat indicated that people no longer want to be told but prefer to be shown information.
 

 

We are faced with a new form of communication through visual social media, but that doesn’t mean brands should jump into every new network to seize the trend. Instead, they should analyse the statistics, identify the right audiences, and strategise their way into the right networks. Using personalised and visually attractive content will engage audiences to help brands meet key business objectives.
 

On Thursday the 28th May at 2PM BST, Expedia, Shoutlet and the Global Academy of Digital Marketing will come together for a webinar that will focus on how brands should take a strategic approach towards meeting 5 key business objectives with the support of visual social media. You can register here for the webinar.
 

To help you get started analysing the networks that will work best for you, check out our latest infographic on visual social media:
 


Original Article


 

Find out more on the future of Content Marketing at our DLUK - Trends briefing on the 24th September 2015

 

 

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