Patrick Kitchell
Patrick Kitchell 9 July 2015
Categories Social Media

Social Listening On Twitter

It was recently reported on Forbes that Twitter Overtook Linkedin for the go to Social Media platform for sales people.

It was recently reported on Forbes that Twitter Overtook Linkedin for the go to Social Media platform for sales people.  I am not that surprised that this is true because of the different nature of the two platforms.  

Twitter being a short messaging system used by individuals and businesses daily to communicate worldwide, captures real-time events in a way other platforms can not match. Add to this the newly formed venture with Google where tweets are indexed and added to search results.  This help adds to Twitters ability to deliver relevance.

One major issue many users have with Twitter is the immense sets of data and how easily a home timeline can quickly drown in tweets that seem irrelevant to the user. Add to this that a user’s Twitter Home or Mobile Home section is useless under the onslaught of tweets happening every minute.  

The solution to all of this data overload is to go into listening mode and selectively choose which tweets or types of tweets you as a Twitter user want to see, manage and engage with.

To do this you need to build Twitter lists and use the listing functionality as a way to see and engage with people and their tweets that you find most interesting.  Here is a guide about how to create lists on Twitter like a rockstar.  For example; I have created a list of the top 152 CMO’s on Twitter which I learn from every day.  

Feel free to subscribe to this list, steal and follow the users on it.

The list, when used in coordination with Tweetdeck, gives a unique opportunity to read and engage with the tweets of top CMO’s on Twitter.


So creating lists on Twitter can stop the madness by sorting away the tweets that are unwanted.  

The next step is to use a tool that helps you see the data you have chosen to segment.

Here is a guide on how to start using Tweetdeck for social listening on Twitter. The guide explains how to take advantage of Tweetdeck to be your hearing aid on Twitter and help users leverage the lists they are building or the hashtags they find relevant.  

These two Twitter guides are just the beginning because there is a lot more that goes into doing business of off Twitter, but having a good data foundation is a great place to start.

Original Article

Find out more on the future of Content Marketing at our DLUK - Trends briefing on the 24th September 2015


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