Article

Patrick Kitchell
Patrick Kitchell 9 July 2015
Categories Social Media

Social Listening On Twitter

It was recently reported on Forbes that Twitter Overtook Linkedin for the go to Social Media platform for sales people.

It was recently reported on Forbes that Twitter Overtook Linkedin for the go to Social Media platform for sales people.  I am not that surprised that this is true because of the different nature of the two platforms.  


Twitter being a short messaging system used by individuals and businesses daily to communicate worldwide, captures real-time events in a way other platforms can not match. Add to this the newly formed venture with Google where tweets are indexed and added to search results.  This help adds to Twitters ability to deliver relevance.
 

One major issue many users have with Twitter is the immense sets of data and how easily a home timeline can quickly drown in tweets that seem irrelevant to the user. Add to this that a user’s Twitter Home or Mobile Home section is useless under the onslaught of tweets happening every minute.  


The solution to all of this data overload is to go into listening mode and selectively choose which tweets or types of tweets you as a Twitter user want to see, manage and engage with.

To do this you need to build Twitter lists and use the listing functionality as a way to see and engage with people and their tweets that you find most interesting.  Here is a guide about how to create lists on Twitter like a rockstar.  For example; I have created a list of the top 152 CMO’s on Twitter which I learn from every day.  

Feel free to subscribe to this list, steal and follow the users on it.
 



The list, when used in coordination with Tweetdeck, gives a unique opportunity to read and engage with the tweets of top CMO’s on Twitter.
 

 
 

So creating lists on Twitter can stop the madness by sorting away the tweets that are unwanted.  

The next step is to use a tool that helps you see the data you have chosen to segment.
 

Here is a guide on how to start using Tweetdeck for social listening on Twitter. The guide explains how to take advantage of Tweetdeck to be your hearing aid on Twitter and help users leverage the lists they are building or the hashtags they find relevant.  

These two Twitter guides are just the beginning because there is a lot more that goes into doing business of off Twitter, but having a good data foundation is a great place to start.

Original Article

Find out more on the future of Content Marketing at our DLUK - Trends briefing on the 24th September 2015

 

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Author Profile

Patrick Kitchell
Patrick Kitchell Technical Solutions Specialist The Blue Collar Marketer
Denmark

The reality is that the great social media era is over and brands and people are awaking to the fact that there is diminishing or no returns on the value from these channels. I knew this tsunami which is still gathering strength will make landfall in the next few years and disrupt and change things forever. For those that know me know that I have experimented on many fronts and have a deep understanding of the mechanisms in social media and have for sometime predicted its decline. It is this writing on the wall and in my own personal reflection about where to spend my time to get the more return that LinkedIn has lost its charm. Maybe it some of the following: 1.) A decline of groups 2.) The uselessness of pulse as a blogging tool 3.) The Facebook/Twitter like feed full of stupid math problems and fake jobs in Dubai that get 16,000 likes. 4.) The security breach 5.) For me, the straw that broke the camel’s back was the 800 likes and roughly 600 comments for a fictitious title called Ninja cat. Frankly, Life is too short to spend time here. Therefore, I will not spend time on this platform except to update my profile and use it as a static public facing CV/Resume and professional address book. I will not read or post on pulse nor share any updates on Linkedin from today. If you need to contact me, please email me: • patrick@kitchell.dk • try twitter @denmark98 Finally, I occasionally blog on my site called: http://www.thebluecollarmarketer.com/ please feel free to stop by. I wish you luck!

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2015 - Present - Microsoft - Technical Solution Professional - Denmark 2015 - 2010 - Sitecore - Head of Global CRM - Denmark 2010 - 2008 - Keyzone a/s - Business Analyst and Consultant, CRM - Denmark 2008 - 2006 - GN - MS CRM Technician and E-applications Supporter - Denmark 2006 - 2002 - Horsholm International School - Instructor/Computer Technician - Denmark 1994 - 1990 - Social Service - Small Business Owner - NYC,USA

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