Article

Alexandra Wasiuk
Alexandra Wasiuk 27 July 2015
Categories Search Marketing

Google Panda Update: Coming Soon? Is It Here Already? Has It Arrived?

According to SEO bible 'Search Engine Land', Panda 4.2 has finally arrived...

At Search Marketing Conference, SMX Advanced over the first weekend of June, Google’s Gary Illyes said a Panda refresh was coming our way in the next 2-4 weeks. Just after that timeframe expired, he tweeted that the update is ‘still in the “soon” phase’ and that he couldn’t give an ETA for technical reasons.

 

The last official Panda update was Panda 4.1 which came into effect around 10 months ago, so it is definitely due a refresh. Any website that got stung back then for producing low-quality content has had to wait, and still is waiting, for the latest refresh to come out so they can show Google that they have learnt their lesson and have made the necessary amends to their sites.

 

It is widely agreed amongst the SEO community that these updates or refreshes happen far too sparsely; a lot of websites/companies pinged by Google often never return as the loss of online visibility for the majority of web based businesses can be catastrophic. Dropping a site from the SERPs is one thing, but then making them wait months/years before contemplating allowing them back on is too much, and then once allowed back on, you then have the unenviable task of working your way back up the rankings again starting from scratch...but that is the power Google wields and as we all know, Google dictates what goes on in the online world we live in - so make sure you play by its rules!
 

Moving into July and in a Google hangout, Johannes Mueller from Google said the update was coming in the next few weeks, but again, couldn’t be specific. The wait continued.
 

Fast forward to the 22nd July and according to SEO bible Search Engine Land, Panda 4.2 has finally arrived. Google have said that the update has officially been pushed out, however the roll out is happening exceptionally slowly. Webmasters should expect to see gradual changes in site traffic, rather than the usual instant ones associated with algorithm updates, as the algorithm is still site-wide and so can effect different pages at different rates. This is good but not great news if you are the owner of a Panda penalised website as you now have the chance to emerge from the online abyss, however it is clearly going to be a slower process than what we expected.
 

We will keep you updated with the impact from this as and when we know more...

 

Original Article

 

Read More On Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
GDPR: A Summary of What you Need to Know

GDPR: A Summary of What you Need to Know

GDPR is a seemingly complex subject that is confusing many managers and business owners. Here we simplify the jargon and give you some ideas of where to start.

Will Kennard
Will Kennard 21 November 2017
Read more