Article

Moses Gomes
Moses Gomes 23 January 2015

Why B2B Should STOP Using YouTube In Social Media / Content Marketing

YouTube is not the main social media platform businesses should be focusing on.

B2B organisations have been dependent on YouTube for sharing product demo videos, insights on new developments, product servicing videos, etc. to customers.

These videos are used for marketing and customer support, but a common issue is YouTube has been blocked by most of the corporates, so employees cannot view videos during work hours. YouTube doesn’t offer landing page for videos or lead generation facility for B2B. These factors have adversely affected B2B organisation’s as they have to courier CDs of product demo and servicing videos to customers, and use other content marketing tools for lead generation.

The time has come for B2B organisation’s to identify better tools for video sharing, along with landing pages for lead generation and analytics.

Content marketing is essential for B2B organisations and video plays a major role in this. Most B2B organisations have corporate clients for whom they offer products or services, as YouTube is blocked it becomes very difficult to engage with them. Here are few examples how Video help B2B in engagement:

Add Video to E-mail Campaigns
Using video for email marketing can increase Click–Through-Ratio (CTR) for the campaign. Using video streaming server helps to view the video in the email box itself thus increases engagement with customers. These videos should be not more than 60 seconds and have landing pages incorporated in the emailer for lead generation, which helps to attract customers to website by showing trailer videos.

Video Landing Pages
Using video landing pages during social media and search engine optimisation campaigns helps to increase time spent on each page, thus increasing consumer engagement. Website visitors tend to view video rather than spend time reading the entire content.

Video Analytics
Video streaming websites offer better analytics about the viewing patterns of the video; this helps to filter target audience based on engagement levels. The better the analytics, the better the marketing strategy will be.

Customer Support
This is the most important element of marketing, whether offering demo of the product / service or helping to solve errors in the product. As YouTube is blocked by most corporates, sending a video of product demo or servicing becomes a tedious process, with video streaming, B2B doesn’t have to worry about blocked content; the video directly opens in email box. Since it is stream from different server’s chances of the server getting blocked is reduced.

Testimonials
One of the best marketing tools for B2B organisations are testimonials from clients, these are the most effective tools and can be marketed along with case studies. As most customers don’t have time to read through the content, viewing videos with case studies and testimonial capsules helps to engage, since it increases me-too factor and spreads by word–of–mouth.

There are many companies offering services of video streaming:
http://www.bombbomb.com
http://www.getresponse.com

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