B2B Digital Marketing Trends
In 2014, companies implemented the basics of digital marketing. This year we will see more sophisticated B2B digital strategies.
In 2014 most B2B organizations shifted towards digital marketing strategies, majorly to focus on inbound marketing, lead generation and stakeholders engagement. In 2015 we’ll see most B2B organizations assigning budgets for digital marketing campaigns. The campaigns would be aligned with the vision of the company whether lead generation, corporate branding, engagement and/or leveraging customer support.
Technologies like Demand base for IP targeting, will help website visitors to view customized website. The website pages and display of products will change based on from which IP address the visitor will visit the website.
This will use special IP targeting technology, which will identify the IP address of the company. This will help to customize the website user interphase and fill enquiry parameters which can be automatically identified through this technology. So less hassles for the website visitor.
2014 saw most ecommerce portals venturing in remarketing techniques. But in 2015 even B2B organization will venture in remarketing, to influence customers for lead generation. Remarketing would also be incorporated in offering free white papers, research reports, free solution analysis reports for customers, etc since B2B sales cycle is long process and during this tenure need to keep on influencing the customers.