Article

Moses Gomes
Moses Gomes 20 January 2015

B2B Digital Marketing Trends

In 2014, companies implemented the basics of digital marketing. This year we will see more sophisticated B2B digital strategies.

In 2014 most B2B organizations shifted towards digital marketing strategies, majorly to focus on inbound marketing, lead generation and stakeholders engagement. In 2015 we’ll see most B2B organizations assigning budgets for digital marketing campaigns. The campaigns would be aligned with the vision of the company whether lead generation, corporate branding, engagement and/or leveraging customer support.

Dynamic Websites
Technologies like Demand base for IP targeting, will help website visitors to view customized website. The website pages and display of products will change based on from which IP address the visitor will visit the website.

This will use special IP targeting technology, which will identify the IP address of the company. This will help to customize the website user interphase and fill enquiry parameters which can be automatically identified through this technology. So less hassles for the website visitor.

Remarketing

2014 saw most ecommerce portals venturing in remarketing techniques. But in 2015 even B2B organization will venture in remarketing, to influence customers for lead generation. Remarketing would also be incorporated in offering free white papers, research reports, free solution analysis reports for customers, etc since B2B sales cycle is long process and during this tenure need to keep on influencing the customers.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
How digital and direct mail became best friends

How digital and direct mail became best friends

The propaganda from digital marketeers said direct mail was dead. Now they’re retreating with their tails between their legs begging to be let back in. After all, the already powerful direct mail can have even more impact when paired with digital. But how are the digital natives returning to direct mail and why?

David Amor
David Amor 26 April 2017
Read more
5 essentials of an agile content contingency plan

5 essentials of an agile content contingency plan

Theresa May’s decision to call a snap election should be a wake up call to any organisation that isn’t able to respond to unpredictable events

Miles Kendall
Miles Kendall 24 April 2017
Read more
9 Free Timesheet Tools to Help Tracking and Billing Your Clients

9 Free Timesheet Tools to Help Tracking and Billing Your Clients

Looking for free timesheet software for keeping track of your time and billing your clients? Check out our collection of absolutely free tools for small companies, startups and freelancers.

Arina Katrycheva
Arina Katrycheva 24 April 2017
Read more