Article

Nicky Nikolaev
Nicky Nikolaev 12 February 2015

How To Promote A Video Online

Promoting videos online is something that can easily put your brand under the spotlight.

Promoting videos online is something that can easily put your brand under the spotlight. A wisely implemented video promotion campaign can help you kick start a new product, promote a specific product line or just help you reach out to more of the people that fall in your target audience. 

 

Here is a brief pan that outlines a video promotion campaign and how it could be executed:

 

Pinterest 

Stage 1 – Create a Pinterest board Pinterest is set up to easily fetch videos from YouTube. Create a Pinterest board specifically for our YouTube channel. When creating the name of the board we have to take SEO into consideration.

 

Stage 2 – Embedding the video Get the YouTube embedded link and then crop the video into Pinterest. Mind you, that there are two kinds of YouTube links that you can embed. Pinterest usually rejects the short link because it sees it as spam. The longer link is the one that works.

 

Stage 3 – Upload a new pin In order to add a new video to Pinterest, we have to add a new pin and then copy the YouTube embedded link into the Add a pin box. When the video is uploaded we will have to put it on the board we want it featured on.

 

Facebook 

Stage 1 – video share Share the video on Facebook. Use keywords to tag the brand in the post with the video link.

 

Stage 2 – boost the post for more engagement

 

Twitter 

Stage 1 – tweet about it Include relevant hash tags for the brands involved in this promotion and their products

 

Stage 2 – encourage people to re-tweet LinkedIn Share the video on relevant to the video content LinkedIn groups and engage conversations towards the brand you are promoting or the product and service that you want to emphasize on.

 

Originally posted here.

About Author: 

Twitter handle: @socio_saurus

Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
The New '4Ps of Marketing'

The New '4Ps of Marketing'

Neil H. Borden, in 1964, gifted the world with the 4Ps of the Marketing Mix: Product, Price, Place and Promotion. This concept has been a cornerstone of business marketing. However, there are new 4Ps of Marketing – just as powerful and just as game changing as Neil Borden’s.

Daisy Kent
Daisy Kent 18 May 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
How To Calculate Marketing ROI

How To Calculate Marketing ROI

Calculating marketing ROI is an exercise in patience and accuracy. The formula to calculate basic, short-term marketing ROI is simple: ROI = (Incremental Profit – Campaign Cost) / Campaign Cost. But marketers know that the formula—while accurate—is far too often misapplied to their efforts.

James Loomstein
James Loomstein 16 May 2017
Read more
Forget SWOT, The Pareto Rule Holds The Secret To Your Online Success

Forget SWOT, The Pareto Rule Holds The Secret To Your Online Success

One of the most important principles I've learned is the so-called Pareto Rule. This principle holds particular importance for aspiring online entrepreneurs. If you are a Blogger, Digital Marketer, Amazon Seller, AdSense expert, then Pareto’s Rule applies to your business. Understanding it is vital to your success.

Alex Papaconstantinou
Alex Papaconstantinou 17 May 2017
Read more