Article

Nicky Nikolaev
Nicky Nikolaev 12 February 2015

How To Promote A Video Online

Promoting videos online is something that can easily put your brand under the spotlight.

Promoting videos online is something that can easily put your brand under the spotlight. A wisely implemented video promotion campaign can help you kick start a new product, promote a specific product line or just help you reach out to more of the people that fall in your target audience. 

 

Here is a brief pan that outlines a video promotion campaign and how it could be executed:

 

Pinterest 

Stage 1 – Create a Pinterest board Pinterest is set up to easily fetch videos from YouTube. Create a Pinterest board specifically for our YouTube channel. When creating the name of the board we have to take SEO into consideration.

 

Stage 2 – Embedding the video Get the YouTube embedded link and then crop the video into Pinterest. Mind you, that there are two kinds of YouTube links that you can embed. Pinterest usually rejects the short link because it sees it as spam. The longer link is the one that works.

 

Stage 3 – Upload a new pin In order to add a new video to Pinterest, we have to add a new pin and then copy the YouTube embedded link into the Add a pin box. When the video is uploaded we will have to put it on the board we want it featured on.

 

Facebook 

Stage 1 – video share Share the video on Facebook. Use keywords to tag the brand in the post with the video link.

 

Stage 2 – boost the post for more engagement

 

Twitter 

Stage 1 – tweet about it Include relevant hash tags for the brands involved in this promotion and their products

 

Stage 2 – encourage people to re-tweet LinkedIn Share the video on relevant to the video content LinkedIn groups and engage conversations towards the brand you are promoting or the product and service that you want to emphasize on.

 

Originally posted here.

About Author: 

Twitter handle: @socio_saurus

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