Article

Nicky Nikolaev
Nicky Nikolaev 12 February 2015
Categories Advertising, Video advertising

How To Promote A Video Online

Promoting videos online is something that can easily put your brand under the spotlight.

Promoting videos online is something that can easily put your brand under the spotlight. A wisely implemented video promotion campaign can help you kick start a new product, promote a specific product line or just help you reach out to more of the people that fall in your target audience. 

 

Here is a brief pan that outlines a video promotion campaign and how it could be executed:

 

Pinterest 

Stage 1 – Create a Pinterest board Pinterest is set up to easily fetch videos from YouTube. Create a Pinterest board specifically for our YouTube channel. When creating the name of the board we have to take SEO into consideration.

 

Stage 2 – Embedding the video Get the YouTube embedded link and then crop the video into Pinterest. Mind you, that there are two kinds of YouTube links that you can embed. Pinterest usually rejects the short link because it sees it as spam. The longer link is the one that works.

 

Stage 3 – Upload a new pin In order to add a new video to Pinterest, we have to add a new pin and then copy the YouTube embedded link into the Add a pin box. When the video is uploaded we will have to put it on the board we want it featured on.

 

Facebook 

Stage 1 – video share Share the video on Facebook. Use keywords to tag the brand in the post with the video link.

 

Stage 2 – boost the post for more engagement

 

Twitter 

Stage 1 – tweet about it Include relevant hash tags for the brands involved in this promotion and their products

 

Stage 2 – encourage people to re-tweet LinkedIn Share the video on relevant to the video content LinkedIn groups and engage conversations towards the brand you are promoting or the product and service that you want to emphasize on.

 

Originally posted here.

About Author: 

Twitter handle: @socio_saurus

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Author Profile

Nicky Nikolaev
Nicky Nikolaev Social Media Engineer DisclosureSave
Bulgaria

Nicky Nikolaev is a Social Media Marketing Strategist, an Online Marketing Strategist and a Consultant. Nicky has extensive knowledge and experience in the fields of Blogging, Copywriting, Internet Marketing, Social Media Marketing, Web Traffic and Lead Generation, developing new business opportunities and helping businesses establish their online presence in order to spread their ideas, target their potential target audiences and attract loyal followers. Nicky worked as an Online Marketing Manager at ICYGEN and as the Head of Sales in the Web Design and Interactive Marketing Department at TravelStoreMaker.com, he was also a Sales Manager and an Online Marketing Strategist at companies from the IT/Software fields which provided him with the experience that is required for fruitful communication in the online environment and the ability to establish good personal relationships with clients.

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Previous Experience

2013 - 2013 Archivision Ltd. - Social Media Marketing Expert 2013 - 2014 Advanced Nutrients Ltd. - Social Media Optimization Manager 2009 - 2010 TravelStoreMaker.com - Blogging Manager, Social Media Marketing Strategist, Social Media Marketing Evangelist 2014 - HutsJWT Sofia - Digital Acceleration Manager 2010 - 2011 TravelStoreMaker.com - Head of Sales, Web Design and Interactive Marketing Dept., Social Media Marketing Consultant 2011 - 2012 ICYGEN - Online Marketing Manager, Social Media Marketing Strategist, Social Media Marketing Evangelist 2012 - 2013 DG NET Ltd. - Website Content Manager 2010 - 2013 SocioSaurus - Social Media Marketing Strategist, Social Media Marketing Advisor, Social Media Marketing Manager 2010 - 2010 eCommerceAcademy - Speaker and Social Media Marketing Strategist, Social Media Marketing Advisor 2011 - 2011 eCommerceAcademy - Keynote Speaker and Social Media Marketing Strategist, Social Media Marketing evangelist 2007 - 2009 Media and Advertising Ltd. - Sales Manager, Forums and Social Media Marketing strategist, Social Media Marketing Campaign Manager 2005 - 2007 BulgarianPropertyGuide - Broker

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