Article

Tania Cheema
Tania Cheema 18 August 2015
Categories

Top Tips On Becoming A Successful Digital Freelancer

What are some of the skills and traits that make a good freelancer great!

The digital space we work in is pretty amazing. Not only is it constantly evolving, but is also full of highly passionate and talented folks who all muck in and make the wheels turn. With such a dynamic industry, comes a demand for specific skill sets - and that is where we come in.

We’re always working to provide our clients, both agencies and brands, with the right skills to match their project. Paying close attention to the client’s requirements is key, especially when looking for particular talent or skills to complete either a range of projects or a one-off digital spectacle.

This high demand for digital talent has created a buoyant freelance network, so we thought it would be good to outline a number of skills and traits that make a good freelancer great!

What Traits Make A Freelancer Successful?


As a freelancer, you exist to provide relevant experience and skills to clients to help them achieve their goals. So, it’s really important that you become someone that both recruiters and clients want to work with.

Some of the most desirable skills include being a good communicator, proactive, motivated and able to hit the ground running. If you haven’t had much of an induction or hand over – just get on with it. If you have an inquisitive nature and understand that ultimately you can deliver this project – ask the relevant questions to get going, take notes and your experience will fill in the gaps along the way.


If things aren’t going well, step back and review with an honest eye. Is it something you’re not doing well or do you need support from someone or something externally? Are there elements around the project where you could be more flexible or adaptable? Be honest and don’t brush things under the carpet. Remember, you have to uphold and deliver against your personal brand.


What Does A Client Want?


Clients are now requiring freelancers to either have a particular range of skills for a specific project or be a digital generalist who can crack on with the tasks at hand.

A client’s wish list includes some of the traits listed below:

  • - Proven and demonstrable experience of particular skills
  • - Good reputation
  • - Ability to hit the ground running
  • - Team player
  • - Someone who doesn’t brag about their day rate
  • - Helpfulness – if it’s quiet, find something else to do to keep busy!


What Does A Recruiter Want?


To help deliver on these successful partnerships, recruiters have some requirements too which help with a smooth booking process and cement a good level of trust. The first thing we ask from our freelancers is communication and honesty. We’re here to help and make people’s lives easier, so the earlier we can get all the details and paperwork sorted, the better.


We also love to hear feedback to make sure everyone is happy. If there are any issues, we want to know upfront so we can sort things out. This in your interest - you don’t want to be left with a nasty trail of feedback following you around.


To make this process easier for all parties involved, you must look into and sort out a few details your end:

  • - Are you set up correctly as a freelancer?
  • - Are your documents organised and in one place so you can access them anywhere? Speed is often key.
  • - CV/LinkedIn/Portfolio – are these up-to-date? Do you have permission to showcase particular projects if required?
  • - Be reliable and organised - keep note of where your CV is going, especially if you’re working with several recruiters and direct clients. Potential risk for cross-over could be deemed unprofessional.
  • - To maximise the right opportunities, be flexible around what you are looking for and don’t limit your market place. It’s good to push yourself in new directions.
  • - Be prepared for interviews – being articulate and confident when talking through recent and past projects is a sure winner.


You can have a look at a previous blog post to review details around insurance etc here.


Here’s a checklist of some traits that can help you get ahead as a freelancer:

  • Be Good
  • Be Nice
  • Add Value
  • Never stop learning
  • Be someone the company will want back again and again

Original Article


Find out more on the future of Business at our DLUK - Trends Briefing on the 24th September 2015

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

As financial services and insurance (FSI) companies strive to deliver the seamless multi-channel customer experience, the traditional marketing model has been radically reimagined. Innovative institutions are showing how cross-functional teams focusing on the customer journey can work to develop a single view of the customer – an approach that can bring tangible rewards. Yet research shows that large institutions still have some way to go in maximising the return on their investment in this area.

Aoife McIlraith
Aoife McIlraith 18 September 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
10 Marketing Lessons From Apple [Infographic]

10 Marketing Lessons From Apple [Infographic]

The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighbourhood had it right. He or she may not have realized it but the simple marketing strategy that they accidentally and innocently came up with works perfectly on the people strolling by on their daily walk.

Ellie Summers
Ellie Summers 19 September 2017
Read more
Infographic - The Best Times and Days to Post to Social Media

Infographic - The Best Times and Days to Post to Social Media

With the social media landscape changing literally every single day, it's become a full-time job for social media managers to merely stay up-to-date on emerging and shifting trends and best practices. It's tedious, time-consuming, detail-oriented, and, quite frankly, a bit of a headache. But thanks to this new infographic, some guessing can be taken out of social media management.

Will Price
Will Price 21 September 2017
Read more