Article

Digital Doughnut Contributor
Digital Doughnut Contributor 30 September 2014
Categories Content, Social Media

Facebook Placing Emphasis On Fresh And Relevant Content

Do you head to Facebook for the latest news?

Where do you head for the most up-to-date news? Facebook has never been too concerned with time sensitivities, leaving breaking news to its fleet-footed rival Twitter. The world´s largest social network, however, is no longer prepared to sit back and watch its competitor do all the running.

 

Facebook engineers Erich Owens and David Vickrey have announced in a blog post that changes are afoot to make sure what people see in their news feeds is both topical and timely. It´s a move they hope will address a common complaint among users whereby posts do not become apparent until days after they´ve been posted.

 

Owens and Vickrey say that the latest tweaks to the algorithm follow feedback which found that posts were appearing on users´ news feeds when they were no longer relevant – discussion of a sports game, for example.

 

Facebook say that they will move to ensure that this talk is no longer faintly heard. It says its latest update to news feed ranking will consider both trending topics and users´ interaction to determine how high up in the feed a post will be.

 

Will Facebook be a more resourceful place for the update? In some quarters, people feel that the move adds little value in helping them keep in touch with their friends and family. Others say that it´ll mean they don´t have to go elsewhere so readily for conversation on topical events and news.

 

Do you think users will spend more time on Facebook as a result of the update, or is it becoming too cluttered for people to make quick sense of what´s going on?

 

First published here on 22/09/14.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
The 8 Most Effective Words to Use in Your Next Email

The 8 Most Effective Words to Use in Your Next Email

There are 8 simple, yet effective words you can use to increase engagement in your next email. You can use these words strategically to inspire your subscribers to take action or develop good feelings about you and your brand. Read on to learn about these 8 words and how to use them in your emails.

Shelby McGuigan
Shelby McGuigan 8 August 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
What is a CMS?

What is a CMS?

You’ve heard the term CMS, but what is it, what does it actually do? A CMS empowers you to get your companies' message out there, internally, externally or both.

Sean Hargrave
Sean Hargrave 14 August 2017
Read more
The Importance of Customer Relationship Management Within a Business

The Importance of Customer Relationship Management Within a Business

In a world where competition is becoming ever fiercer, businesses need to implement customer relationship management, or CRM, strategies in order to stay ahead of their rivals.

Emma Newbury
Emma Newbury 18 April 2016
Read more