Article

James Critchley
James Critchley 4 November 2013

Retailers must adopt a cart recovery strategy

New research by cloud.IQ shows web window shoppers welcome follow up emails after browsing online stores

Our independent survey revealed that 88% of people say they are open to online retailers following up by email after they abandon an online purchase and over a third (35%) say they actively welcome the assistance.


Having said that, most online retailers fail to stay in touch and instead remain focused on simply acquiring new visitors. Research by Forrester shows that for every £100 organisations spend getting customers to a website, only £1 goes into converting them.


Our research shows that adopting a ‘cart recovery’ strategy – offering assistance to visitors who leave your site by following up with well-timed and helpful emails - will convert one in five people into paying customers.


With seven in ten UK internet shoppers abandoning websites prior to purchase, retailers are missing a huge opportunity to grow their revenues.
 
It’s natural consumer behaviour to window shop before buying and it’s even easier to do this on the web, where the next store is just a click away. But whilst bricks and mortar retailers can’t chase consumers down the street after they leave a store, it is possible to re-engage people online in a more subtle way.
 
This research shows that a well-targeted follow up can make the difference between a sale and a fail for retailers.


A company that has seen the benefits of this approach is SealSkinz, which specialises in waterproof socks, gloves and hats. By instigating a cart recovery strategy it now gets between 10 and 25% of all its revenue by re-marketing to people who have abandoned carts.

 

We are offering a free audit to find out how much you may be losing. If you have an e-commerce site do you want to find out how to drive additional revenues from traffic that you are already driving to your site please let us know here.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Infographic: The State of Universal Content Management 2020

Infographic: The State of Universal Content Management 2020

Marketers are wasting too much time on unnecessary content-related tasks due to siloed organisational structures and lack of technology integration. This was a key takeaway from a London Research report published...

Linus Gregoriadis
Linus Gregoriadis 30 June 2020
Read more
Promote Your Blog On These 30 Places

Promote Your Blog On These 30 Places

Social Media channels are one of the best ways to promote your blog content, but you shouldn’t stop there. Besides Social Media, there are more available places on the web which can be a great marketing tool for your...

Aleksej Đurđević
Aleksej Đurđević 7 December 2016
Read more