Article

James Critchley
James Critchley 4 November 2013

Retailers must adopt a cart recovery strategy

New research by cloud.IQ shows web window shoppers welcome follow up emails after browsing online stores

Our independent survey revealed that 88% of people say they are open to online retailers following up by email after they abandon an online purchase and over a third (35%) say they actively welcome the assistance.


Having said that, most online retailers fail to stay in touch and instead remain focused on simply acquiring new visitors. Research by Forrester shows that for every £100 organisations spend getting customers to a website, only £1 goes into converting them.


Our research shows that adopting a ‘cart recovery’ strategy – offering assistance to visitors who leave your site by following up with well-timed and helpful emails - will convert one in five people into paying customers.


With seven in ten UK internet shoppers abandoning websites prior to purchase, retailers are missing a huge opportunity to grow their revenues.
 
It’s natural consumer behaviour to window shop before buying and it’s even easier to do this on the web, where the next store is just a click away. But whilst bricks and mortar retailers can’t chase consumers down the street after they leave a store, it is possible to re-engage people online in a more subtle way.
 
This research shows that a well-targeted follow up can make the difference between a sale and a fail for retailers.


A company that has seen the benefits of this approach is SealSkinz, which specialises in waterproof socks, gloves and hats. By instigating a cart recovery strategy it now gets between 10 and 25% of all its revenue by re-marketing to people who have abandoned carts.

 

We are offering a free audit to find out how much you may be losing. If you have an e-commerce site do you want to find out how to drive additional revenues from traffic that you are already driving to your site please let us know here.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Personalize Your Marketing Using 15 AI-Powered Prompts

Personalize Your Marketing Using 15 AI-Powered Prompts

Personalization has undoubtedly become one of the key elements that marketers shouldn’t ignore or underestimate any longer. With consumers increasingly expecting tailored experiences, the ability to customize...

Georges Fallah
Georges Fallah 30 May 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
Craft the Winning Experience: A Deep Dive into Customer Experience (CX)

Craft the Winning Experience: A Deep Dive into Customer Experience (CX)

Understanding Customer Experience (CX) is crucial for business success. This blog explores CX, trending questions, and the Future of CX. Learn how to craft exceptional experiences that keep customers coming back for...

Sukhdev Singh
Sukhdev Singh 5 June 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more