Article

Sara Thompson
Sara Thompson 18 March 2013

Vine: Proving the Importance of Video

Vine is a new mobile video service developed by Twitter, Vine lets users capture and share short looping videos (6 secon

The development of Vine illustrates the growing importance of Video both socially and as a marketing tool; a six second Video clip is highly portable and shareable and an excellent way to engage your audience and get people talking about your brand.

 

Video provides great opportunities for marketers and companies to show users short, easily-digestible content; that can be fun, experimental and innovative. To make Vine and other video platforms work it is important not to bore users with irrelevant, dull content. For further information on how to utilize video in your organizations marketing visit BusinessWeb TV for inspiration on how to interest and engage your target audience through video.

 

 

Ideas for Video:

  • A quick how-to about a product or service
  • Funny visuals
  • Brand Awareness
  • Company Announcements
  • Teaser clips: of a new product or upcoming event
  • Assembly/ un-packaging of a product
  • Testimonials/ Reviews
  • Product Tutorials/ demonstrations
  • Training Material
  • Sales Presentations
  • Recruitment
  • E-Learning
  • Graphics and animations
  • Video based promotion
Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
5+ B2B AdWords Strategies That Will Generate More Leads For Less

5+ B2B AdWords Strategies That Will Generate More Leads For Less

AdWords in the B2B space can be brutal. We experience it first-hand every day. There’s low search volume, high competition, and thus extremely expensive CPCs. You’ll need some highly qualified leads and a killer sales funnel to keep customer acquisition costs (CPA) manageable.

Meghan Daly
Meghan Daly 18 January 2018
Read more