Article

Sara Thompson
Sara Thompson 18 March 2013

Vine: Proving the Importance of Video

Vine is a new mobile video service developed by Twitter, Vine lets users capture and share short looping videos (6 secon

The development of Vine illustrates the growing importance of Video both socially and as a marketing tool; a six second Video clip is highly portable and shareable and an excellent way to engage your audience and get people talking about your brand.

 

Video provides great opportunities for marketers and companies to show users short, easily-digestible content; that can be fun, experimental and innovative. To make Vine and other video platforms work it is important not to bore users with irrelevant, dull content. For further information on how to utilize video in your organizations marketing visit BusinessWeb TV for inspiration on how to interest and engage your target audience through video.

 

 

Ideas for Video:

  • A quick how-to about a product or service
  • Funny visuals
  • Brand Awareness
  • Company Announcements
  • Teaser clips: of a new product or upcoming event
  • Assembly/ un-packaging of a product
  • Testimonials/ Reviews
  • Product Tutorials/ demonstrations
  • Training Material
  • Sales Presentations
  • Recruitment
  • E-Learning
  • Graphics and animations
  • Video based promotion
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