Article

Rob Older
Rob Older 21 June 2013
Categories Video advertising

How To Give Your YouTube Presence A Boost

As you can see, YouTube in isolation will only get you so far, but YouTube combined with the power of social media could

I know i’m preaching to the converted when I tell you that video marketing is an essential tool that you should have in your marketing arsenal. But that’s not going to stop me.

The problem is that many people create their video, upload it to YouTube, add their tags and descriptions and then just walk away.

Even with well-written tags etc., your video may not get the attention it deserves, so you’ll have to do a bit of legwork too.

To get the best exposure you’ll have to marry your social media activities – YouTube, Twitter and Facebook must come together to generate a buzz. Read on and I’ll tell you how...

TWITTER

1. Retweet?

The most obvious way to generate interest through Twitter is to tweet about the link to your video. But don’t just say ‘here’s our latest video’ and insert the link. That’s hardly inspiring, is it?

Post your link and ask for RTs, but in a humorous, eye-catching way. Of course, your video also has to be entertaining if you want people to share it, simply asking for an RT doesn’t mean you’ll automatically get one if your video doesn’t engage.

2. Q&A

Followers enjoy engaging with brands and a great way to do that is by having a Q&A session.

By using a specific # name for your Q&A, you can increase interaction. By retweeting great questions and replying using # before the twitter handle, your reply will show up in your followers’ feed, so spreading the word and encouraging more people to join in.

3. Pictures

Tweets are great, but tweets with links, pictures and videos are even better, so make yours as engaging as possible.

FACEBOOK
 
4. More pictures

Similar to number 3, Facebook posts that contain pictures and images have far more impact than those that just add a link.

So make sure you insert your video, or stills from it to temp people to click through.

5. Questions

The best way to boost Facebook engagement is by asking open questions. What do your fans think of your video? How would they promote your products? What is the best video they’ve seen?

Posts like these will get the comments flowing, allowing you to interact with your fans.

6. Polls

Facebook has the facility to allow you to survey your fans by posting polls. These can be great to gauge the reaction to your video and find out what your fans really want to see.

As you can see, YouTube in isolation will only get you so far, but YouTube combined with the power of social media could get your video shared and exposed to a vast audience.

To hear more about how you can optimize your video offering, head to www.pendragonproductions.com

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Instagram Contests – How to a run an excellent and legal contest

Instagram Contests – How to a run an excellent and legal contest

Running Instagram contests is a great idea! Instagram is a huge social media platform, with 700 million monthly active users. So just being active on it already significantly increases your reach and social media presence. But running contest can take it to the next level by increasing your engagement, generating leads, and making your audience happy.

Jan Zajac
Jan Zajac 15 August 2017
Read more
Twitter: The Complaint Box?

Twitter: The Complaint Box?

Twitter has proved to be a vastly versatile platform over the years – but has the facilitated interaction between brands and customers turned it into a complaint box?

Teodora Miscov
Teodora Miscov 18 August 2017
Read more
3 reasons why pdf files shouldn't drive your content strategy

3 reasons why pdf files shouldn't drive your content strategy

Technical communication is everything related to the creation and distribution of your company’s product support information. But while product documentation is created to help users - partners, suppliers, installers and customers - it’s not always user friendly! In fact, creating immersive and personalized experiences to all potential end users is one of today’s biggest challenges faced by marketers.

Inês Pimentel
Inês Pimentel 17 August 2017
Read more