Article

Rob Older
Rob Older 21 June 2013
Categories Video advertising

How To Give Your YouTube Presence A Boost

As you can see, YouTube in isolation will only get you so far, but YouTube combined with the power of social media could

I know i’m preaching to the converted when I tell you that video marketing is an essential tool that you should have in your marketing arsenal. But that’s not going to stop me.

The problem is that many people create their video, upload it to YouTube, add their tags and descriptions and then just walk away.

Even with well-written tags etc., your video may not get the attention it deserves, so you’ll have to do a bit of legwork too.

To get the best exposure you’ll have to marry your social media activities – YouTube, Twitter and Facebook must come together to generate a buzz. Read on and I’ll tell you how...

TWITTER

1. Retweet?

The most obvious way to generate interest through Twitter is to tweet about the link to your video. But don’t just say ‘here’s our latest video’ and insert the link. That’s hardly inspiring, is it?

Post your link and ask for RTs, but in a humorous, eye-catching way. Of course, your video also has to be entertaining if you want people to share it, simply asking for an RT doesn’t mean you’ll automatically get one if your video doesn’t engage.

2. Q&A

Followers enjoy engaging with brands and a great way to do that is by having a Q&A session.

By using a specific # name for your Q&A, you can increase interaction. By retweeting great questions and replying using # before the twitter handle, your reply will show up in your followers’ feed, so spreading the word and encouraging more people to join in.

3. Pictures

Tweets are great, but tweets with links, pictures and videos are even better, so make yours as engaging as possible.

FACEBOOK
 
4. More pictures

Similar to number 3, Facebook posts that contain pictures and images have far more impact than those that just add a link.

So make sure you insert your video, or stills from it to temp people to click through.

5. Questions

The best way to boost Facebook engagement is by asking open questions. What do your fans think of your video? How would they promote your products? What is the best video they’ve seen?

Posts like these will get the comments flowing, allowing you to interact with your fans.

6. Polls

Facebook has the facility to allow you to survey your fans by posting polls. These can be great to gauge the reaction to your video and find out what your fans really want to see.

As you can see, YouTube in isolation will only get you so far, but YouTube combined with the power of social media could get your video shared and exposed to a vast audience.

To hear more about how you can optimize your video offering, head to www.pendragonproductions.com

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