Digital Doughnut Contributor 10 July 2013

Categories Advertising, Email & eCRM, Innovation & Trends, Search Marketing, Social Media, Technology, Video advertising

Video Email....The End is Nigh!

Video Email for Marketing is actually booming.Company's and Websites have Video content, but what are they doing

Let us consider what and how company’s are using video content for at the moment.

 

Most businesses will do 2 things with their content:

1) Embed it on their website (this will be either uploaded to their server or embeded from a Hosting Platform such as YouTube or Vimeo)

2) Upload to a hosting Platform such as YouTube or Vimeo for example.

 

Both these solutions are great, however they both rely on traffic landing on their website and actually finding the video and then watching it,or, hope prospects/customers chance upon it on YouTube.

 

Everyone understands the importance and benefits to be gained by having Video Content or at least should do. Both of the traditional usages rely totally upon visitors finding the videos. A recent popular route has been Google Ad Words for Video, there is nothing wrong with this approach assuming you want to pay large amounts of money for every click through.

 

Zigzag Video email offers a 3rd solution for what you can do with your video content. 

Why wait for traffic to find you when you can place your Videos right in your prospects/customers email inboxes.

 

zigzagvideomail.com have a global platform and offer a low-cost monthly Business Plan that allows unlimited Videos to be sent by email directly to your customers and Prospects.

Video can be recorded by webcam (ideal for short personal video messages) or upload and email pre-recorded Video content.

 

Recording time up to 10 minutes in full HD, record in any format and the video is encrypted and converted on zigzags servers to play across all platforms. No software downloads are needed. Videos can be set to self destruct after a certain number of views or days (This is invalueable for limited time offers or very private confidential ’Your eyes only’ type of video message.

 

Combine with your traditional marketing and experience the power of Video Marketing.

 

When compared to standard Email Marketing,  Video Email Marketing trumps every time. Higher opening rates, higher conversion and higher click through/call to action....resulting in more revenue.

 

We have a lot to say about the benefits for you of this type of platform, so please follow our Blogs and learn how we can help you unleash the power of Video.

 

http://www.youtube.com/watch?v=D6CVWFTssMs