404 - Error

We can't find what you're looking for!

Something's gone wrong. We're sorry about that. It's probably best to head back to the homepage - or you can check out one of our latest articles.

Latest articles

See all
[Infographic] The Evolution of Instagram Ads

[Infographic] The Evolution of Instagram Ads

In 2010, the world was introduced to a seemingly-simple photo-sharing app called Instagram. With a hipster polaroid logo and new filters beyond standard sepia and B&W tones, I don't think anyone would have predicted that in just two short years, Instagram would be acquired for $1B, and the world as we knew it would change forever. But here we are... And Instagram is set to break $4B in ad revenue alone in 2017.

Will Price
Will Price 23 October 2017
Read more
5 Ways of coming up with educated content ideas

5 Ways of coming up with educated content ideas

Coming up with content ideas is pretty easy, everyone has ideas, some good, some bad. Coming up with good ideas based on evidence that they will resonate with your audience is another matter.

Ryan Gains
Ryan Gains 23 October 2017
Read more
6 Effective Customer Journey Touch Points You May Have Overlooked

6 Effective Customer Journey Touch Points You May Have Overlooked

When it comes to getting meaningful, actionable insights from customers as they make their journey on your site, analytics can only tell you so much. Find out the 6 touch points you may have missed in this article.

Leonie Mercedes
Leonie Mercedes 23 October 2017
Read more
Three things we learned from the Now You Know Europe conference

Three things we learned from the Now You Know Europe conference

The Brandwatch Now You Know Europe conference last week was a fantastic opportunity to catch up on the latest developments in the world of social listening. Below we list our key takeaways for the two-day event that was held at the Park Plaza London Riverbank hotel and hosted by Brandwatch CMO Will McInnes.

Linus Gregoriadis
Linus Gregoriadis 23 October 2017
Read more
Attribution - the challenge of upper-funnel measurement

Attribution - the challenge of upper-funnel measurement

Marketers are constantly looking for ways to accurately measure brand awareness for their company, tying upper funnel advertising efforts back to real-world ROI. Connecting the results of branding campaigns to actual business revenue can be tricky, but if looked at in the right way, advertisers can prove how an increase in brand equity positively impacts real business outcomes.  

Rob Kabrovski
Rob Kabrovski 20 October 2017
Read more