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4 Steps for Successful Personalisation

4 Steps for Successful Personalisation

Personalisation was a ubiquitous topic at last week’s Festival of Marketing held at Tobacco Dock in London, with plenty of case studies in evidence to show how companies are reaping tangible benefits from a more...

Linus Gregoriadis
Linus Gregoriadis 17 October 2018
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Social media and sentiment analysis: a match made in business heaven

Social media and sentiment analysis: a match made in business heaven

Sentiment analysis and social media go together like bread and butter. Here’s how sentiment analysis can support your social media strategy.

Niamh Reed
Niamh Reed 17 October 2018
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The Shopping Day Bigger than Black Friday and Cyber Monday Combined

The Shopping Day Bigger than Black Friday and Cyber Monday Combined

It's a global shopping phenomenon which puts Black Friday and Cyber Monday in the shade, but many retailers have never heard of it. With just a month to go until Singles' Day, can western brands take...

Angela Southall
Angela Southall 17 October 2018
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Why Should You Consider Digital Asset Management In Your Digital Transformation Strategy?

Why Should You Consider Digital Asset Management In Your Digital Transformation Strategy?

Companies are taking a swift shift towards digital transformation as it heightens the desperation of delivering captivating and value-adding digital experience to their customers. Right from exceptional branding to...

Rajneesh Kumar
Rajneesh Kumar 17 October 2018
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Redesigning Users' Entire Digital Journeys

Redesigning Users' Entire Digital Journeys

Forget about defining personas rotely and applying segmentation strategies from decades ago, which focus on the assumption that all the customers in the same segment follow the same linear path from awareness to...

Asena Atilla Saunders
Asena Atilla Saunders 17 October 2018
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