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The ABCs of A/B testing - How To Optimise Your Marketing Approach

The ABCs of A/B testing - How To Optimise Your Marketing Approach

Knowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise content and recognise what works well and what doesn't. Whether you're...

Nea Bjorkqvist
Nea Bjorkqvist 21 January 2020
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6 Email Marketing Metrics and KPIs You Must Track In 2020

6 Email Marketing Metrics and KPIs You Must Track In 2020

Email marketing has cemented itself as one of the best marketing tools so it is crucial for you to constantly review and update your strategy. Email marketing metrics are useful as they allow you to scale the success...

Kristin Mortis
Kristin Mortis 21 January 2020
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How To Get 20/20 Vision Into Your Data in 2020

How To Get 20/20 Vision Into Your Data in 2020

Happy New Year Email Geeks! It’s officially 2020, which means the past few months everyone has been talking about upcoming email marketing trends, including user-generated content, personalisation and mobile.

Jenna Devinney
Jenna Devinney 21 January 2020
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Mobile Advertising - Why Is It So Successful?

Mobile Advertising - Why Is It So Successful?

In the first half of 2018, a report by Interactive Advertising Bureau and PWC showed that marketers spent $30.9 billion on mobile advertising alone, marking 63% of their total digital ad-spend. This change has been...

Lorraine Pavel
Lorraine Pavel 21 January 2020
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How to Create a Successful Social Media Marketing Strategy

How to Create a Successful Social Media Marketing Strategy

Social media marketing is the process of using social media channels to connect with your target audience to develop your brand, increase website traffic, and increase sales.

Boris Dzhingarov
Boris Dzhingarov 20 January 2020
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