Search

You searched for:
{total} found

Lack of consistent measurement plagues programmatic industry – new research

The lack of consistent metrics and measurement has emerged as the greatest challenge for advertisers carrying out programmatic advertising, according to new research published this week by London Research and TRUTH.

Linus Gregoriadis12 January 2018
Read more

Top SEO Trends to Look Out For in 2019

There is never a better time than right now to prepare for the future. 2019 might very well be the biggest year for SEO yet. Between augmented reality and virtual reality, or artificial intelligence and blockchain, we could find massive changes in the way we, as searching sentient beings, do business. Below are three predictions of what’s to come in the year ahead from three industry superstars.

Sharon Dargaville10 October 2018
Read more
November 21 2018

Connect: London 2018

Connect: London 2018 brings together highly inspirational speakers from across the creative, technology and digital communities for an unrivalled programme of industry shifting talks while disruptive providers that service the industry descend on East London's creative quarter to showcase their distinctive products and services.

Read more

Advertisers concerned about lack of programmatic advertising transparency - new research

Many advertisers have lost confidence in the transparency and honesty of the programmatic ecosystem, according to new research published today by London Research in partnership with TRUTH.

Linus Gregoriadis8 January 2018
Read more

How Artificial Intelligence Will Shape The Banking Industry

Artificial intelligence is known as a rising star in the world of technology. This article will discuss how artificial intelligence affects the banking industry as well as its scope and application.

Ana-Maria Sanders10 January 2020
Read more

My Journey into Web 3.0 Marketing - What I've Learned So Far

I was in the middle of my Web 2.0 marketing career when I was pushed into Web 3.0 marketing and now I have the best of both worlds. My life as a marketer is as exciting as ever. Here's everything I've learned in just two months.

Farah Kim17 January 2022
Read more

The Importance of User Experience in DeFi Mobile App Development

User experience is crucial for DeFi mobile app development as it affects user adoption and retention. A well-designed and intuitive app can simplify complex financial transactions and provide a seamless user experience.

Sam Anderson20 March 2023
Read more

Empowering Entrepreneurship: How Digital Transformation Can Help Startups Disrupt Industries

The way we conduct business is evolving with the rest of the globe. Startups now have access to a variety of cutting-edge technology thanks to the growth of digital transformation, which can aid them in successfully disrupting markets. Unlock your company's full potential by embracing digital transformation and making wiser business decisions.

Glainne White10 April 2023
Read more

How can marketers use AI in a responsible and human-centric manner?

Learn to balance technology with human creativity for ethical and effective marketing campaigns.

Chris Price1 May 2024
Read more

The Top Five Strategic Technology Trends for 2021: The Year of Digitalism

We have witnessed many changes in the year 2020. Facing the pandemic was difficult, but what is more problematic are the consequences of the chaos that ensued. It includes staying and working from home, remote coordination, relying on apps and tools for meetings, and businesses struggling for market share, among others.

Waqar Ahmed27 August 2021
Read more

The Convergence of IoT and VOIP: Revolutionizing Connected Communication

This post explores the benefits, key applications, implementation strategies, and future trends of IoT-VOIP integration, highlighting its potential to revolutionize industries and enhance user experiences. Learn about the challenges and opportunities in this exciting technological intersection that's shaping the future of connected communication.

Debbie Chew8 August 2024
Read more

Digital Marketing Trends to Look Out For in 2022

When the world was thrown into chaos with Covid-19, many changes occurred not only to our physical environment but also emotionally. People feared for their lives day after day. The times were terrible, yet it didn't stop the world from progressing either. In fact, it gave rise to newer digital avenues, boosted ecommerce, and allowed people to explore the wonders of digital marketing. The recent years may have put a strain on the economy, but many businesses were able to stay afloat with the help of professional digital marketing agencies.

Mohsin Pervaiz15 March 2022
Read more
October 2 2017

MarTech - Boston

At MarTech, we cross-pollinate the best ideas and latest innovations across marketing, technology, and management. But more importantly, we reveal the beautiful entanglements between them.

Read more

Sound Wave Technology: Revolutionizing payments and targeted marketing in retail

Technology-driven innovation is redefining the retail sector. All these disruptive ideas are bringing in greater customer experience and increased opportunities for the retail players irrespective of their size.

Vidur Kaul19 April 2017
Read more

Never Mind the 2017 UK General Election - What about the 2067 one?

Technology keeps appearing as an election theme - from Wilson's "White Heat of Technology" in the 60's to today's "Digital Economy" . With that in mind, and keeping an eye on today's new technology, let's fast forward 50 years to see how it pans out.

Edward Riseman6 June 2017
Read more

Gartner Hype cycle 2017: AI, ML, VR, IoT Platforms and SDS- Impact in 2 to 5 years

According to Gartner Hype Cycle 2017, Artificial Intelligence, Machine Learning, Virtual Reality, IoT Platforms, Software defined security are the key mainstream technologies to create transformative impact in the next 2 to 5 years.

Bhavya Krishna23 August 2017
Read more

How digital trends are shaping the future of charities

In an age increasingly influenced by digital technology, charities are being forced to rethink the role technology plays in their operations, how it can support their core purpose, and what that means in terms of organisational strategy and design.

Linus Gregoriadis14 November 2018
Read more

The Future of Banking, Payments and Shopping

Digital technologies and challenging new generation customer demands are transforming today’s business landscape. Especially the Millenials that brands have a love-hate relationship with; put brands under a considerable amount of pressure for innovations. Well, who can blame organisations when millennials are one of the most important groups of buyers. It requires an unusual way of thinking for organisations to catch this tech-savvy demographic’s attention and design services/products that will enhance or build their brand loyalty, support their habits and user experience.

Asena Atilla Saunders31 December 2018
Read more

Why C-Level Executives Need to Close the Digital Transformation Disparity Gap

The digital transformation has become such an important part of organizational culture today that it is extremely easy for stakeholders to forget what it actually means. The fact that this term has been thrown around quite a lot recently has meant that we now have a disparity in what stakeholders perceive about this term, and the actual meaning that it carries. 

Ronald van Loon14 May 2019
Read more

AI and Social Media combined? You Bet

Want to expand your knowledge of the AI world? Make sure you’re following these industry leaders.

Rick Barron8 July 2019
Read more