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How Leading Luxury Brands Leverage Digital Channels to Better Engage with their Consumers
As a result of the changing world, luxury businesses are facing new challenges. With the closure of physical retail shops, retail brands have had to move away from in-store businesses to embrace the world of eCommerce. Moreover, the expansion of the market to the east of Asia and the growing appetite of the Gen Z & Y have definitely turned luxury brands into digital brands.
Watch this on-demand webinar, where expert presenters from Montblanc, Piaget and Sprinklr discuss how leading brands try to meet the expectations of their evolving consumer needs in new ways. You will learn:
- How to integrate modern engagement with traditional channels
- How to use digital channels to shape today’s customer experience
- How to leverage Media to reach new customer segments
- How to align brand voice with customer expectations in order to grow revenue
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