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The 4 Stages Of Mobile App Personalization
Personalization can be an effective strategy!
Per Salesforce’s State of the Connected Customer, 57% of customers are willing to provide their data in exchange for a more personalized experience. The problem is that only 22% of customers are satisfied with the level of personalization that brands are delivering.
Where are brands missing the boat, and what are most brands actually doing in terms of personalization?
Upland Localytics analyzed 23 billion push notifications in an attempt to figure that out. What we discovered is that there are four distinct stages of personalization.
This ebook will help you to understand what opportunities are available to you to improve the effectiveness of your marketing efforts.
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