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The Content Hub Revolution: Transforming The Way We Manage Content and Digital Assets

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27 January, 2021

The Content Hub Revolution: Transforming The Way We Manage Content and Digital Assets

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Why is it important to connect your digital assets with your product information? And how can this integrated approach form the basis of a centralized content hub, supporting your teams in producing efficient and effective marketing?

Hosted by industry analyst and DAM expert Theresa Regli , this on-demand webinar explores the role of Product Information Management (PIM) in a holistic, central content hub.

Theresa is joined by contributors from Perrigo Co., a global leader in over the counter self care product, who discuss in detail their PIM journey leading to a single source of truth for all product content and data. You will also hear from censhare representatives, who share with you their expertise and even give a short demo of the censhare PIM platform , part of its Universal Content Management solution.

Watch this on-demand webinar to learn about:

  • Why it is important to connect your digital assets and product information
  • The role of PIM in a content hub
  • The key challenges of standard PIM and what you need to consider
  • Perrigo’s PIM journey – connecting its products to its digital assets
  • The censhare PIM – a short demo is included

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