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How Visual and Social Content Increase Online Sales: Research Report
It’s no secret that COVID-19 has expedited a massive rise in online retail adoption over the last year, with physical stores having to close their doors and whole countries in lockdown. Not only were shoppers forced to shift to buying products digitally, many turned to online shopping to fill the time and bring joy throughout a turbulent year.
To replicate the in-store experience and inspire online consumers’ confidence, user-generated content (UGC) is more essential than ever. And while it’s widely agreed upon that written reviews are important, visual content is now entering the spotlight. In order to explore the growing impact of visual and social UGC while online shopping, Bazaarvoice surveyed over 8,000 consumers across six different global markets.
The research found that shoppers expect to see visual and social UGC when shopping for your products. In fact, two-thirds of consumers surveyed said that photos from previous shoppers is important to them when deciding to purchase online. If it’s not available, then not only are you missing out on highlighting your products in the best way, but you’re likely also missing out on sales. But don’t worry, this report from Bazaarvoice gives you everything you need to understand how to utilize visual and social UGC to increase your online sales.
Download to learn:
- How to drive trust in products
- Where visuals have most impact
- More about the role of social commerce
- How to deliver compelling content
- How to transform the shopping experience to drive more revenue