Reports

Path to Personalisation

Please login or register to download the report

13 November, 2020

Path to Personalisation

Sitecore

The 9 keys to driving stronger relationships—one customer at a time

Decipher the path to personalisation so you can get moving now

Do you know when to approach your customers? What about—and maybe even more importantly—when not to?

These are two of the first questions to answer when developing a personalization strategy. Answering them requires not only knowing your customers’ journeys but also discerning where they’re at and how their unique situations affect each moment. And remember, these journeys now happen across channels; whether online, in-store, or talking to Alexa, customers increasingly expect connected experiences that recognize them and intuitively know their needs and wants.

If this sounds overwhelming, you’re not alone. While 1-to-1 personalization is the Holy Grail of marketing today, most companies are still just beginning the quest. You’ve still got time to join, and fortunately there’s more than one Grail to go around.

To help you discern the path, Sitecore created this guide. Download the guide to discover:

  • The 9 steps to launching a future-proof personalisation strategy
  • Companies who are doing it right—and how they’re doing it
  • The team you need, and much more

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Segmentation vs. Personalization vs. "Persona-zation". Explore the Difference.

Segmentation vs. Personalization vs. "Persona-zation". Explore the Difference.

Progress
Progress
Read more
The Secret to Making Your B2B Site a Conversion Machine

The Secret to Making Your B2B Site a Conversion Machine

Progress
Progress
Read more
Succeed in SEO with Engaging Content and a Superior User Experience

Succeed in SEO with Engaging Content and a Superior User Experience

Progress
Progress
Read more
Enhance Business Continuity with a Modern Digital Portal

Enhance Business Continuity with a Modern Digital Portal

Progress
Progress
Read more
Forrester's Four Digital Strategies to Accelerate Growth in 2021

Forrester's Four Digital Strategies to Accelerate Growth in 2021

Progress
Progress
Read more