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Why Digital Experience Platforms (DXP) are Becoming Hot?
Today, digital experiences are driven by the need to empower customers to do what they want to do, when and where they want to do it. With the explosion of available data and analytics, these experiences also need to be tailored to improve relevance.
Fortunately, Progress has taken it into their own hands and created this in-depth whitepaper covering all things digital experience. From, how the online world has changed, to what is needed in implementing a platform.
Download this whitepaper to learn why a DXP should be the foundation of your digital transformation strategy, and:
- How to get to personalized interactions across all digital touchpoints
- How to address challenges, including multisite management and delivering experiences that support the entire customer journey
- Why a content management system (CMS) should be the foundation of your DX
Staying ahead of the game is imperative to success, especially when it comes to the ever changing would of consumer expectations.
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