What COVID-19 means for Influencer Marketing

Early in 2020, the world was thrown into a state of uncertainty following the outbreak of COVID-19 (coronavirus). Nationwide lockdowns forced many brands to pause, or cancel, campaigns and postpone major events, raising a number of difficult questions for marketers about how to proceed with their strategies for the remainder of the year.

Learnings from earlier on in the pandemic showed the need for brands to alter their communications and become more sensitive to consumer concerns. This report discusses the change in consumer content consumption following the outbreak and the impact of this shift on influencer marketing.

This whitepaper also covers:

• How to better connect with your target audience during the pandemic
• How to increase customer loyalty and retention through meaningful influencer partnerships
• Suggestions for future influencer marketing strategies & best practice examples