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The Total Commerce Playbook
While the economy is experiencing a recession, online shopping revenue keeps growing and consumer habits keep evolving - we no longer “go shopping”, we are always shopping.
Dentsu's Total Commerce Playbook delivers insights on how different industries are being revolutionized in the post-store era and provides a framework for brands to extend the maturity of their commerce capabilities.
The playbook discusses:
- Why brands need to adopt a ‘total commerce’ approach to grow their business
- How digital experiences, content and identity support ‘total commerce’
- How marketplaces are informing consumer expectations
- How commerce is revolutionizing CPG, retail, automotive & B2B
Download the Total Commerce Playbook now.