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The Total Commerce Playbook

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26 November, 2020

The Total Commerce Playbook

Dentsu

While the economy is experiencing a recession, online shopping revenue keeps growing and consumer habits keep evolving - we no longer “go shopping”, we are always shopping.

Dentsu's Total Commerce Playbook delivers insights on how different industries are being revolutionized in the post-store era and provides a framework for brands to extend the maturity of their commerce capabilities.

The playbook discusses:

  • Why brands need to adopt a ‘total commerce’ approach to grow their business
  • How digital experiences, content and identity support ‘total commerce’
  • How marketplaces are informing consumer expectations
  • How commerce is revolutionizing CPG, retail, automotive & B2B

Download the Total Commerce Playbook now.

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