The Total Commerce Playbook

While the economy is experiencing a recession, online shopping revenue keeps growing and consumer habits keep evolving - we no longer “go shopping”, we are always shopping.

Dentsu's Total Commerce Playbook delivers insights on how different industries are being revolutionized in the post-store era and provides a framework for brands to extend the maturity of their commerce capabilities.

The playbook discusses:

• Why brands need to adopt a ‘total commerce’ approach to grow their business
• How digital experiences, content and identity support ‘total commerce’
• How marketplaces are informing consumer expectations
• How commerce is revolutionizing CPG, retail, automotive & B2B

Download the Total Commerce Playbook now.