Reports

The Zero-Party Data Playbook

Please login or register to download the report

13 February, 2020

The Zero-Party Data Playbook

Cheetah Digital

Data collection made easy.

The majority of marketers are aware that it’s bad practice to power their campaigns through third-party data, or to deliver personalisation from inferences. But for all too many, the task of shifting from the quick fix of list purchasing to collecting data directly from the consumer is daunting. It doesn’t have to be.

By leveraging interactive experiences that conduct research, accrue opt-ins, and deliver an altogether better experience for the customer, marketers can collect the preference insights and purchase intentions required to deliver true personalisation.

Download this playbook to go on the journey from loading the CRM with first-party data, to implementing a fully-fledged zero-party data strategy that delivers hyper-personalised campaigns to consumers.
 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
E-commerce Integration with ERP and other Business Systems (PIM and CRM)

E-commerce Integration with ERP and other Business Systems (PIM and CRM)

Ibexa
Ibexa
Read more
Digital Maturity Report

Digital Maturity Report

Episerver
Episerver
Read more
How to automate 1:1 marketing at scale in 2020

How to automate 1:1 marketing at scale in 2020

Episerver
Episerver
Read more
The Privacy Paradox

The Privacy Paradox

Cheetah Digital
Cheetah Digital
Read more
A Marketer’s Guide to Zero-Party Data

A Marketer’s Guide to Zero-Party Data

Cheetah Digital
Cheetah Digital
Read more

Latest reports

See all
Brand Management in the Digital Age

Brand Management in the Digital Age

censhare
censhare
Read more
Coping with Coronavirus: How Technology Companies Can Maintain and Grow Pipeline - Watch Now

Coping with Coronavirus: How Technology Companies Can Maintain and Grow Pipeline - Watch Now

Demand Exchange
Demand Exchange
Read more
Cost Savings and Efficiency Gains with DAM

Cost Savings and Efficiency Gains with DAM

Bynder
Bynder
Read more
The State of Universal Content Management 2020 - Watch Now

The State of Universal Content Management 2020 - Watch Now

censhare
censhare
Read more