Reports

The Zero-Party Data Playbook

Please login or register to download the report

13 February, 2020

The Zero-Party Data Playbook

Cheetah Digital

Data collection made easy.

The majority of marketers are aware that it’s bad practice to power their campaigns through third-party data, or to deliver personalisation from inferences. But for all too many, the task of shifting from the quick fix of list purchasing to collecting data directly from the consumer is daunting. It doesn’t have to be.

By leveraging interactive experiences that conduct research, accrue opt-ins, and deliver an altogether better experience for the customer, marketers can collect the preference insights and purchase intentions required to deliver true personalisation.

Download this playbook to go on the journey from loading the CRM with first-party data, to implementing a fully-fledged zero-party data strategy that delivers hyper-personalised campaigns to consumers.
 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Practical Applications of AI to Prioritize for Your DXP

Practical Applications of AI to Prioritize for Your DXP

Progress
Progress
Read more
The Future of Higher Education Enrollment is Data-Driven

The Future of Higher Education Enrollment is Data-Driven

Acquia
Acquia
Read more
Who Are Your Best Customers? Rethinking Customer Loyalty in a Digital-First World

Who Are Your Best Customers? Rethinking Customer Loyalty in a Digital-First World

Acquia
Acquia
Read more
Drive Engagement Around Your Offerings

Drive Engagement Around Your Offerings

Act-On Software
Act-On Software
Read more
How to Automate Your Marketing With a CRM System

How to Automate Your Marketing With a CRM System

Act-On
Act-On Software
Read more

Latest reports

See all
The Economic Impact Of Progress Sitefinity Digital Experience Platform

The Economic Impact Of Progress Sitefinity Digital Experience Platform

Forrester
In partnership with
Progress
Read more
Marketing's Missing Millions

Marketing's Missing Millions

Phrasee
Phrasee
Read more
Email subject line optimization tips

Email subject line optimization tips

Phrasee
Phrasee
Read more
Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Upland Adestra
Upland Adestra
Read more