Reports

How to Drive Rich Personalisation at Scale

Please login or register to access the report

7 January, 2020

How to Drive Rich Personalisation at Scale

Cheetah Digital

71% of consumers express some level of frustration when their experiences are impersonal. However, consumers also demand increased privacy and tightened data controls. It’s no surprise that 83% of marketers say creating personalised content is their biggest challenge.

True 1:1 marketing requires capturing consumers' motivations and preferences at scale, which is only possible by going straight to the source — your end customer. The good news is that consumers are willing to engage and share their first- and zero-party data when you provide interactive experiences that offer a value exchange.

In this on-demand webinar hosted by Cheetah Digital's CMO, Richard Jones, you'll learn:

  • How Bowtech became a leader in the archery market with a strategy focused on zero-party data and hyper-personalisation
  • How to increase personalisation in a world where privacy is critical
  • Why offering interactive experiences to consumers creates a value exchange between a brand and its customers

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019

The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019

Acoustic
Acoustic
Read more
Digital Maturity Report

Digital Maturity Report

Episerver
Episerver
Read more
How to automate 1:1 marketing at scale in 2020

How to automate 1:1 marketing at scale in 2020

Episerver
Episerver
Read more
The Privacy Paradox

The Privacy Paradox

Cheetah Digital
Cheetah Digital
Read more
The Zero-Party Data Playbook

The Zero-Party Data Playbook

Cheetah Digital
Cheetah Digital
Read more

Latest reports

See all
Referral success in the Fashion Sector

Referral success in the Fashion Sector

Mention Me
Mention Me
Read more
The Complete Guide to Intent Marketing

The Complete Guide to Intent Marketing

Yext
Yext
Read more
No Wrong Answers: Why Search is Mission Critical for Brands

No Wrong Answers: Why Search is Mission Critical for Brands

Yext
Yext
Read more
5 Requirements of a Modern Martech Stack

5 Requirements of a Modern Martech Stack

Yext
Yext
Read more