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How to Drive Rich Personalisation at Scale
71% of consumers express some level of frustration when their experiences are impersonal. However, consumers also demand increased privacy and tightened data controls. It’s no surprise that 83% of marketers say creating personalised content is their biggest challenge.
True 1:1 marketing requires capturing consumers' motivations and preferences at scale, which is only possible by going straight to the source — your end customer. The good news is that consumers are willing to engage and share their first- and zero-party data when you provide interactive experiences that offer a value exchange.
In this on-demand webinar hosted by Cheetah Digital's CMO, Richard Jones, you'll learn:
- How Bowtech became a leader in the archery market with a strategy focused on zero-party data and hyper-personalisation
- How to increase personalisation in a world where privacy is critical
- Why offering interactive experiences to consumers creates a value exchange between a brand and its customers
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