Loyalty That Lasts: Evolving Growth Strategies to Activate Emotional Connections with Brands

Would consumers care if your brand disappeared?

In a world where consumers have endless choices at their fingertips, earning their loyalty is no small task. It is possible to create deep, meaningful relationships with today’s consumers — but it requires a new understanding of what ‘loyalty’ really means.

Cheetah Digital partnered with The CMO Council to find out how brands are adapting their approach to loyalty — and where they’re seeing the most success. Key findings include:

• Three out of five marketing leaders define loyalty in terms of repeat transactions over time.
• Conversely, just 15% think of loyal customers as having a deep connection to the brand, unrelated to savings or promotions.
• Brands are looking to deepen relationships with their customers, but only 11% are confident that their strategies will get them there.