Reports

Loyalty That Lasts: Evolving Growth Strategies to Activate Emotional Connections with Brands

Please login or register to download the report

7 January, 2020

Loyalty That Lasts: Evolving Growth Strategies to Activate Emotional Connections with Brands

Cheetah Digital

Would consumers care if your brand disappeared?

In a world where consumers have endless choices at their fingertips, earning their loyalty is no small task. It is possible to create deep, meaningful relationships with today’s consumers — but it requires a new understanding of what ‘loyalty’ really means.

Cheetah Digital partnered with The CMO Council to find out how brands are adapting their approach to loyalty — and where they’re seeing the most success. Key findings include:

  • Three out of five marketing leaders define loyalty in terms of repeat transactions over time.
  • Conversely, just 15% think of loyal customers as having a deep connection to the brand, unrelated to savings or promotions.
  • Brands are looking to deepen relationships with their customers, but only 11% are confident that their strategies will get them there.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
A Marketer’s Guide to Building Loyalty

A Marketer’s Guide to Building Loyalty

Cheetah Digital
Cheetah Digital
Read more
Emotional Loyalty: Turning Today's Buyers into Tomorrow's Devoted Fans

Emotional Loyalty: Turning Today's Buyers into Tomorrow's Devoted Fans

Cheetah Digital
Cheetah Digital
Read more
Humanity in Action: What Customer Engagement Is, Why It Matters, and What You Need to Know

Humanity in Action: What Customer Engagement Is, Why It Matters, and What You Need to Know

Braze
Braze
Read more
How to Harness the Power of AI to Deliver Exceptional Customer Experiences

How to Harness the Power of AI to Deliver Exceptional Customer Experiences

SAS
SAS
Read more
The Customer Journey: How to Deliver Great Customer-First Experiences

The Customer Journey: How to Deliver Great Customer-First Experiences

Acquia
Acquia
Read more

Latest reports

See all
Building Personalization with a Headless CMS

Building Personalization with a Headless CMS

Jahia
Jahia
Read more
Your Digital Experience Stack Check

Your Digital Experience Stack Check

Jahia
Jahia
Read more
Personalized Experiences: Crawl, Walk, Run

Personalized Experiences: Crawl, Walk, Run

Jahia
Jahia
Read more
A Marketer’s Guide to Zero-Party Data

A Marketer’s Guide to Zero-Party Data

Cheetah Digital
Cheetah Digital
Read more
A Marketer’s Guide to Building Loyalty

A Marketer’s Guide to Building Loyalty

Cheetah Digital
Cheetah Digital
Read more