Reports

The Multi-Touch Twenties: Revamping Affiliate Attribution Post-2020

Please login or register to download the report

15 December, 2020

The Multi-Touch Twenties: Revamping Affiliate Attribution Post-2020

AWIN

After a year of epic global disruption how can marketers take back some control? Multi-touch attribution points the way forward.

Performance-based marketing has been one of the few bright spots in the wreckage COVID-19 wrought upon the advertising industry in 2020. As brand budgets sought refuge in the transparency the model offers, affiliate and partner marketing has been one of the beneficiaries of added interest and investment.

But with a majority of activity still being rewarded on a last-click basis, there are still question marks over the measurement of where true marketing value lies.

Download Awin’s latest whitepaper to: 

  • Explore some of the challenges posed by this age-old dilemma
  • Gain insights into why this year has placed new urgency on adopting multi-touch attribution models for the future
  • Learn the benefits of multi-touch attribution using real client data from those brands already doing so via SingleView - Awin’s attribution partner.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Headless Commerce: The Basics

Headless Commerce: The Basics

Amplience
Amplience
Read more
Driving Excellence in Twitter Customer Care: Top brand performers across 10 industries

Driving Excellence in Twitter Customer Care: Top brand performers across 10 industries

Sprinklr
Sprinklr
Read more
Customer Care: Build a Strategy for Today’s Customers

Customer Care: Build a Strategy for Today’s Customers

Sprinklr
Sprinklr
Read more
UK B2B CTV Research Report

UK B2B CTV Research Report

Unruly
Unruly
Read more
Superior Content Creation in Ecommerce Marketing

Superior Content Creation in Ecommerce Marketing

Styla
Styla
Read more