Face the Future: Move from Promotion to Prediction

As the pace of digital innovation accelerates, interest in using AI and machine learning for the enterprise continues to build. If integrated thoughtfully into a modern marketing technology stack, these advanced technologies have the potential to accelerate internal processes, reduce manual guesswork, and even improve aspects of the customer experience.

However, with many marketing leaders failing to understand their customer experience, personalization, and data analytics, it is easier said than done!

Thankfully, Avanade have teamed up with Sitecore to produce an in-depth report covering all things martech and AI. Delivering key advice and strategies; allowing professionals the chance to get the most out of their marketing technology.

Inside, you will learn how to:

• Address business needs by evaluating and integrating key customer data.
• Create and connect personalized experiences across channels by applying insights.
• And, experiment with machine learning and AI-driven customer experiences.

Understanding your martech stack can deliver better customer experiences and put the correct data to work at the right time, so what are you waiting for? 

Download the report now!