Reports

Using Analytics to Solve Customers’ New Struggles

Please login or register to access the report

5 June, 2020

Using Analytics to Solve Customers’ New Struggles

Acoustic

From ordering dinner for curbside pick-up to ordering groceries online, a majority of customers are interacting with brands in an entirely new way to help flatten the curve of COVID-19 infections. To solve issues they might be having and make sure they’re always getting a great experience, you should be using your web analytics tools and data to gain insights into their digital journeys. 

By detecting anomalies and struggles, you can learn all about customers’ pain points — the places where there’s friction with your UI, where they have to repeat actions or, worse still, completely abandon the path. If you’re not able to understand why your customer abandons the process, you’re leaving money on the table.

In this timely webinar, you’ll learn how to:

  • Use struggle analytics to uncover why many customers never get to conversion or other customer experience goals
  • See the power of journey analytics to show how your customers are interacting across channels and determine which paths are your conversion winners and losers
  • Go from a customer complaint to quantification to prioritisation for resolution using real customer sessions
  • Leverage struggle reasons for cart abandonment and integrate these into your cart remarketing programs

Watch now.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
The Economic Impact Of Progress Sitefinity Digital Experience Platform

The Economic Impact Of Progress Sitefinity Digital Experience Platform

Forrester
In partnership with
Progress
Read more
Marketing's Missing Millions

Marketing's Missing Millions

Phrasee
Phrasee
Read more
Email subject line optimization tips

Email subject line optimization tips

Phrasee
Phrasee
Read more
Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Adestra
Adestra
Read more