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Using Analytics to Solve Customers’ New Struggles
From ordering dinner for curbside pick-up to ordering groceries online, a majority of customers are interacting with brands in an entirely new way to help flatten the curve of COVID-19 infections. To solve issues they might be having and make sure they’re always getting a great experience, you should be using your web analytics tools and data to gain insights into their digital journeys.
By detecting anomalies and struggles, you can learn all about customers’ pain points — the places where there’s friction with your UI, where they have to repeat actions or, worse still, completely abandon the path. If you’re not able to understand why your customer abandons the process, you’re leaving money on the table.
In this timely webinar, you’ll learn how to:
- Use struggle analytics to uncover why many customers never get to conversion or other customer experience goals
- See the power of journey analytics to show how your customers are interacting across channels and determine which paths are your conversion winners and losers
- Go from a customer complaint to quantification to prioritisation for resolution using real customer sessions
- Leverage struggle reasons for cart abandonment and integrate these into your cart remarketing programs