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Building A MarTech Stack From Scratch - Lessons From Acoustic’s Own MarTech Journey
Building a marketing technology stack for your organisation can be an overwhelming initiative especially when you design, develop and stand-up from scratch.
With the growth of AI and machine learning-based tools, the need for greater integration across marketing technologies and data sources, and alignment with sales and other departments - getting the MarTech stack right is critical to marketing and business success. And as you prepare for how your marketing organisation will succeed in 2020 and beyond, alignment of your marketing technology plans with your actual marketing and business is paramount.
In this webinar led by Jae Lee, Acoustic’s Global Revenue Marketing Lead, you will learn:
- The key ingredients in designing, building and standing-up a MarTech stack
- How to assess and identify the right technologies and navigate through the process
- The key steps to building a MarTech stack
- How the Acoustic marketing team built its stack from scratch and is using its own technology to drive marketing
Don't miss out, watch now.