Reports

The Holiday Marketing Playbook

Please login or register to download the report

23 July, 2019

The Holiday Marketing Playbook

zoovu

9 expert tips to win big with your next holiday marketing campaign

The holiday season offers massive opportunity to drive conversion, sales, and revenue - if you know how. You need to be thoughtful, methodical, creative, and conversion-minded to meet the challenges of emerging technologies, changing consumer behavior and increasing expectations. 

The retail gift industry is a $475 billion-dollar market you don’t want to ignore. In the U.S. alone, about $1 out of every $10 spent is spent on gifts, amounting up to approximately 10% of the entire retail market. Without the right planning, prep and execution, your business won’t be hitting any records. To make the most of this holiday season, companies need to understand the dynamics of gift shopping.

In this concise playbook, we take you step-by-step through the process of planning, launching and measuring your holiday marketing, helping you achieve more this time around. Discover a clear set of tactics to roll out a top-performing marketing campaign, while testing your knowledge on how well you know your holiday shoppers.

After all, it's a Marathon, not a Sprint.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Digital Insights 2019 Report

Digital Insights 2019 Report

Siteimprove
Siteimprove
Read more
Why Marketers Struggle with Customer Engagement

Why Marketers Struggle with Customer Engagement

Siteimprove
Siteimprove
Read more
Humanity in Action: What Customer Engagement Is, Why It Matters, and What You Need to Know

Humanity in Action: What Customer Engagement Is, Why It Matters, and What You Need to Know

Braze
Braze
Read more
What does Omnichannel Marketing Means for Charities and Membership Organisations?

What does Omnichannel Marketing Means for Charities and Membership Organisations?

Trillium
Trillium
Read more
Eliminating Friction in the Funnel

Eliminating Friction in the Funnel

GetResponse
GetResponse
Read more

Latest reports

See all
Protecting Against the 10 Most Critical Web Security Risks

Protecting Against the 10 Most Critical Web Security Risks

Progress
Progress
Read more
Digital Insights 2019 Report

Digital Insights 2019 Report

Siteimprove
Siteimprove
Read more
Why Marketers Struggle with Customer Engagement

Why Marketers Struggle with Customer Engagement

Siteimprove
Siteimprove
Read more
On-Demand Webinar: Save Money and Increase Revenue with Data-Driven Marketing

On-Demand Webinar: Save Money and Increase Revenue with Data-Driven Marketing

Search Laboratory
Search Laboratory
Read more
Humanity in Action: What Customer Engagement Is, Why It Matters, and What You Need to Know

Humanity in Action: What Customer Engagement Is, Why It Matters, and What You Need to Know

Braze
Braze
Read more