Reports

The Holiday Marketing Playbook

Please login or register to download the report

23 July, 2019

The Holiday Marketing Playbook

zoovu

9 expert tips to win big with your next holiday marketing campaign

The holiday season offers massive opportunity to drive conversion, sales, and revenue - if you know how. You need to be thoughtful, methodical, creative, and conversion-minded to meet the challenges of emerging technologies, changing consumer behavior and increasing expectations. 

The retail gift industry is a $475 billion-dollar market you don’t want to ignore. In the U.S. alone, about $1 out of every $10 spent is spent on gifts, amounting up to approximately 10% of the entire retail market. Without the right planning, prep and execution, your business won’t be hitting any records. To make the most of this holiday season, companies need to understand the dynamics of gift shopping.

In this concise playbook, we take you step-by-step through the process of planning, launching and measuring your holiday marketing, helping you achieve more this time around. Discover a clear set of tactics to roll out a top-performing marketing campaign, while testing your knowledge on how well you know your holiday shoppers.

After all, it's a Marathon, not a Sprint.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
The Future of Retail: A Study of Consumption Behaviour

The Future of Retail: A Study of Consumption Behaviour

Valtech
Valtech
Read more
 How to Reach Ultimate Efficiency in Retail Print Collateral Production

How to Reach Ultimate Efficiency in Retail Print Collateral Production

censhare
censhare
Read more
How Consumer Electronics Brands are Shifting Strategies to Compete

How Consumer Electronics Brands are Shifting Strategies to Compete

zoovu
zoovu
Read more
How to Offer 1:1 Consultation Across Your Digital Channels

How to Offer 1:1 Consultation Across Your Digital Channels

zoovu
zoovu
Read more

Latest reports

See all
Guide to Referral in the Food and Drink Sector

Guide to Referral in the Food and Drink Sector

Mention Me
Mention Me
Read more
DX Suites: The Glass Ceiling of Your Digital Transformation

DX Suites: The Glass Ceiling of Your Digital Transformation

Magnolia
Magnolia
Read more
The State of CMS: 2020 and Beyond

The State of CMS: 2020 and Beyond

Magnolia
Magnolia
Read more
Ten Tips for Optimizing the Customer Journey

Ten Tips for Optimizing the Customer Journey

BlueVenn
BlueVenn
Read more
Winterberry Group's Customer Data Platform Benchmark Report

Winterberry Group's Customer Data Platform Benchmark Report

BlueVenn
BlueVenn
Read more