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The Holiday Marketing Playbook
9 expert tips to win big with your next holiday marketing campaign
The holiday season offers massive opportunity to drive conversion, sales, and revenue - if you know how. You need to be thoughtful, methodical, creative, and conversion-minded to meet the challenges of emerging technologies, changing consumer behavior and increasing expectations.
The retail gift industry is a $475 billion-dollar market you don’t want to ignore. In the U.S. alone, about $1 out of every $10 spent is spent on gifts, amounting up to approximately 10% of the entire retail market. Without the right planning, prep and execution, your business won’t be hitting any records. To make the most of this holiday season, companies need to understand the dynamics of gift shopping.
In this concise playbook, we take you step-by-step through the process of planning, launching and measuring your holiday marketing, helping you achieve more this time around. Discover a clear set of tactics to roll out a top-performing marketing campaign, while testing your knowledge on how well you know your holiday shoppers.
After all, it's a Marathon, not a Sprint.